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The paper gives detailed analysis and comparisons based on Game Theory and simulated experiment by expressions separately for customer, supermarket and supplier and proves the superior feature of the hybrid model. It also suggests a feasible solution using RFID and explains the solution to the biggest challenge about backend bottleneck.<\/p>","DOI":"10.4018\/jssmet.2010040103","type":"journal-article","created":{"date-parts":[[2010,6,30]],"date-time":"2010-06-30T21:07:28Z","timestamp":1277932048000},"page":"33-50","source":"Crossref","is-referenced-by-count":0,"title":["Supermarket Service Modeling and Evaluation"],"prefix":"10.4018","volume":"1","author":[{"given":"Dihui","family":"Bao","sequence":"first","affiliation":[{"name":"Peking University, China"}]},{"given":"Yelu","family":"Chen","sequence":"additional","affiliation":[{"name":"Peking University, China"}]},{"given":"Huiping","family":"Sun","sequence":"additional","affiliation":[{"name":"Peking University, China"}]},{"given":"Zhong","family":"Chen","sequence":"additional","affiliation":[{"name":"Peking University, China"}]}],"member":"2432","reference":[{"doi-asserted-by":"crossref","unstructured":"Berglof, E., & Von Thadden, E. L. 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