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The proposed method constructs a probabilistic structure model by integrating questionnaire data and a Bayesian network, which incorporates nonlinear and non-Gaussian variables as conditional probabilities. The proposed method is applied to an analysis of the requested function from customers regarding the continued use of an item of interest. The authors obtained useful knowledge for function design and marketing from the constructed model by a simulation and sensitivity analysis.<\/p>","DOI":"10.4018\/jssoe.2010040103","type":"journal-article","created":{"date-parts":[[2010,6,30]],"date-time":"2010-06-30T20:21:49Z","timestamp":1277929309000},"page":"40-54","source":"Crossref","is-referenced-by-count":2,"title":["Knowledge Extraction from a Computational Consumer Model Based on Questionnaire Data Observed in Retail Service"],"prefix":"10.4018","volume":"1","author":[{"given":"Tsukasa","family":"Ishigaki","sequence":"first","affiliation":[{"name":"National Institute of Advanced Industrial Science and Technology, Japan"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Yoichi","family":"Motomura","sequence":"additional","affiliation":[{"name":"National Institute of Advanced Industrial Science and Technology, Japan"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Masako","family":"Dohi","sequence":"additional","affiliation":[{"name":"Otsuma Women\u2019s University, Japan"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Makiko","family":"Kouchi","sequence":"additional","affiliation":[{"name":"National Institute of Advanced Industrial Science and Technology, Japan"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Masaaki","family":"Mochimaru","sequence":"additional","affiliation":[{"name":"National Institute of Advanced Industrial Science and Technology, Japan"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"jssoe.2010040103-0","doi-asserted-by":"publisher","DOI":"10.1109\/TAC.1974.1100705"},{"key":"jssoe.2010040103-1","doi-asserted-by":"publisher","DOI":"10.2307\/3150297"},{"key":"jssoe.2010040103-2","author":"C. 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