{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,10]],"date-time":"2026-06-10T16:36:41Z","timestamp":1781109401654,"version":"3.54.1"},"reference-count":75,"publisher":"IGI Global Scientific Publishing","issue":"1","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2010,1,1]]},"abstract":"<p>For years information technology (IT) has helped companies improve organizational efficiency and effectiveness. Today\u2019s IT plays a more strategic role in building capabilities for sustaining and creating competitive advantages. The increasing importance of IT has led many organizations to integrate it into their daily operations. To justify the ever-increasing spending on IT, organizations have been searching for evaluation methods to prove the business value of IT. However, this is a challenging undertaking, as there are contradictory answers to questions on whether it is worthwhile to pay substantial sums for IT. To gain insight into the reasons behind the contradictory answers, this paper first reviews conflicting research results of past studies on IT business value. It then explains the term IT productivity paradox. Last, it provides five reasons why IT business value is not fully reflected in the way business managers expect it to be.<\/p>","DOI":"10.4018\/jtd.2010010103","type":"journal-article","created":{"date-parts":[[2010,4,16]],"date-time":"2010-04-16T16:14:59Z","timestamp":1271434499000},"page":"28-40","source":"Crossref","is-referenced-by-count":4,"title":["Thirst for Business Value of Information Technology"],"prefix":"10.4018","volume":"1","author":[{"given":"Govindan","family":"Marthandan","sequence":"first","affiliation":[{"name":"Multimedia University, Malaysia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Tang Chun","family":"Meng","sequence":"additional","affiliation":[{"name":"Multimedia University, Malaysia"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"jtd.2010010103-0","doi-asserted-by":"publisher","DOI":"10.1108\/14635770310485015"},{"key":"jtd.2010010103-1","doi-asserted-by":"publisher","DOI":"10.1080\/02683960050153183"},{"issue":"3","key":"jtd.2010010103-2","first-page":"159","article-title":"Why IT Continues to Matter: Reflections on the Strategic Value of IT.","volume":"8","author":"F.Bannister","year":"2005","journal-title":"Electronic Journal Information Systems Evaluation"},{"key":"jtd.2010010103-3","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbankfin.2006.10.022"},{"key":"jtd.2010010103-4","doi-asserted-by":"publisher","DOI":"10.1145\/163298.163309"},{"key":"jtd.2010010103-5","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.42.4.541"},{"key":"jtd.2010010103-6","doi-asserted-by":"publisher","DOI":"10.1145\/280324.280332"},{"issue":"4","key":"jtd.2010010103-7","doi-asserted-by":"crossref","first-page":"23","DOI":"10.1257\/jep.14.4.23","article-title":"Beyond Computation: Information Technology, Organizational Transformation and Business Performance.","volume":"14","author":"E.Brynjolfsson","year":"2000","journal-title":"The Journal of Economic Perspectives"},{"key":"jtd.2010010103-8","doi-asserted-by":"publisher","DOI":"10.1162\/003465303772815736"},{"key":"jtd.2010010103-9","doi-asserted-by":"publisher","DOI":"10.1016\/S0065-2458(08)60644-0"},{"key":"jtd.2010010103-10","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2005.07.002"},{"issue":"5","key":"jtd.2010010103-11","first-page":"41","article-title":"IT Doesn\u2019t Matter.","volume":"81","author":"N. 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