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The key objective of this research involves the implementation of a Social CRM system, which is not yet present on the automotive market. The work starts through the identification and implementation of an experimental prototype that can define and highlight a methodological and technological best practice in the integration of heterogeneous components of an information system composed of independent software and continues with the definition of an integrated system that allows innovative Business Intelligence activities.<\/p>","DOI":"10.4018\/jtd.2013010101","type":"journal-article","created":{"date-parts":[[2013,10,7]],"date-time":"2013-10-07T15:54:02Z","timestamp":1381161242000},"page":"1-15","source":"Crossref","is-referenced-by-count":1,"title":["An Assessment of Customer\u2019s Preferences and Improve Brand Awareness Implementation of Social CRM in an Automotive Company"],"prefix":"10.4018","volume":"4","author":[{"given":"Agostino","family":"Marengo","sequence":"first","affiliation":[{"name":"University of Bari - Osel Consulting s.r.l. 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