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An application of act utilitarianism suggests that tabloidization is an unethical method for increasing news readership.<\/p>","DOI":"10.4018\/jte.2012100104","type":"journal-article","created":{"date-parts":[[2013,1,29]],"date-time":"2013-01-29T21:18:29Z","timestamp":1359494309000},"page":"41-53","source":"Crossref","is-referenced-by-count":0,"title":["Succulent Sins, Personalized Politics, and Mainstream Media\u2019s Tabloidization Temptation"],"prefix":"10.4018","volume":"3","author":[{"given":"Jenn Burleson","family":"Mackay","sequence":"first","affiliation":[{"name":"Department of Communications, Virginia Tech, Blacksburg, VA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Erica","family":"Bailey","sequence":"additional","affiliation":[{"name":"Department of Communication, Virginia Tech, Blacksburg, VA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"2432","reference":[{"key":"jte.2012100104-0","first-page":"1","article-title":"The changing face of current affairs programmes in New Zealand, the United States and Britain 1984-2004.","volume":"7","author":"S.Baker","year":"2006","journal-title":"Communication Journal of New Zealand"},{"key":"jte.2012100104-1","doi-asserted-by":"publisher","DOI":"10.1080\/10584600390211181"},{"key":"jte.2012100104-2","doi-asserted-by":"publisher","DOI":"10.1177\/107769900308000202"},{"key":"jte.2012100104-3","doi-asserted-by":"publisher","DOI":"10.1080\/08900520701315640"},{"journal-title":"Tabloid Britain: Constructing a community through language","year":"2006","author":"M.Conboy","key":"jte.2012100104-4"},{"journal-title":"Mill on utilitarianism","year":"1997","author":"R.Crisp","key":"jte.2012100104-5"},{"key":"jte.2012100104-6","unstructured":"Duffy, M. 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