{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2023,9,13]],"date-time":"2023-09-13T20:50:55Z","timestamp":1694638255430},"reference-count":44,"publisher":"IGI Global","issue":"2","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2010,4,1]]},"abstract":"<p>To lessen the threat of an intentional or naturally occurring livestock disease, the Animal Plant Health Inspection Service of the United States Department of Agriculture introduced the National Animal Identification System (NAIS), encouraging the use of innovative tools such as radio frequency identification (RFID) tags to track cattle across the country. In this study, the author examines the barriers to adoption of NAIS and RFID technology as risk-reduction tools. Diffusion of innovation literature is used to analyze a case study of a state livestock association advocating the rejection of NAIS and RFID technology. Implications for the diffusion of risk reduction tools are provided.<\/p>","DOI":"10.4018\/jthi.2010040103","type":"journal-article","created":{"date-parts":[[2010,4,19]],"date-time":"2010-04-19T12:49:23Z","timestamp":1271681363000},"page":"30-46","source":"Crossref","is-referenced-by-count":0,"title":["Adoption Barriers in a High-Risk Agricultural Environment"],"prefix":"10.4018","volume":"6","author":[{"given":"Shari R.","family":"Veil","sequence":"first","affiliation":[{"name":"University of Oklahoma, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"2432","reference":[{"key":"jthi.2010040103-0","unstructured":"Agricultural Research Service, United States Department of Agriculture. (2002). ARS national programs, animal health. Retrieved May 20, 2002, from http:\/\/nps.ars.usda.gov\/programs\/programs.htm?npnumver=103"},{"key":"jthi.2010040103-1","unstructured":"Animal Plant Health Inspection Service. (2005, April 25). National Animal Identification System draft strategic plan. Retrieved March 14, 2006, from http:\/\/animalid.aphis.usda.gov\/nais\/about\/pdf\/NAIS_Draft_Strategic_Plan_42505.pdf"},{"key":"jthi.2010040103-2","first-page":"309","article-title":"Improving the acceptability to farmers of soil conservation practices.","volume":"51","author":"J. A.Ashby","year":"1996","journal-title":"Journal of Soil and Water Conservation"},{"key":"jthi.2010040103-3","author":"R. E.Boyatzis","year":"1998","journal-title":"Transforming qualitative information: Thematic analysis and code development"},{"key":"jthi.2010040103-4","doi-asserted-by":"publisher","DOI":"10.1641\/0006-3568(2002)052[0577:BWTAL]2.0.CO;2"},{"key":"jthi.2010040103-5","author":"A.Coffey","year":"1996","journal-title":"Making sense of qualitative data: Complementary research strategies"},{"key":"jthi.2010040103-6","doi-asserted-by":"publisher","DOI":"10.1111\/j.1539-6924.2005.00648.x"},{"key":"jthi.2010040103-7","doi-asserted-by":"crossref","DOI":"10.1007\/0-387-28921-6","author":"C.Doeg","year":"2005","journal-title":"Crisis management in the food and drinks industry: A practical approach"},{"key":"jthi.2010040103-8","doi-asserted-by":"crossref","first-page":"433","DOI":"10.1177\/109019819402100406","article-title":"Perceptions of innovations as predictors of implementation levels: The diffusion of a nationwide health education campaign.","volume":"21","author":"K. D.Goldman","year":"1994","journal-title":"Health Education Quarterly"},{"key":"jthi.2010040103-9","first-page":"32","article-title":"Relationships of centralization to other structural properties.","volume":"69","author":"J.Hage","year":"1967","journal-title":"Administrative Science Quarterly"},{"key":"jthi.2010040103-10","doi-asserted-by":"publisher","DOI":"10.1080\/10810730490271430"},{"key":"jthi.2010040103-11","first-page":"52","article-title":"Stages in the adoption process.","volume":"24","author":"E.Hassinger","year":"1959","journal-title":"Rural Sociology"},{"key":"jthi.2010040103-12","author":"R. E.Holloway","year":"1977","journal-title":"Perceptions of an innovation: Syracuse University\u2019s Project Advance"},{"key":"jthi.2010040103-13","author":"E.Katz","year":"1955","journal-title":"Personal influence"},{"key":"jthi.2010040103-14","doi-asserted-by":"publisher","DOI":"10.1007\/BF02692805"},{"key":"jthi.2010040103-15","doi-asserted-by":"publisher","DOI":"10.1016\/S0160-791X(00)00038-5"},{"key":"jthi.2010040103-16","doi-asserted-by":"publisher","DOI":"10.1111\/j.1539-6924.2006.00768.x"},{"key":"jthi.2010040103-17","author":"Y. S.Lincoln","year":"1985","journal-title":"Naturalistic inquiry"},{"key":"jthi.2010040103-18","doi-asserted-by":"publisher","DOI":"10.2307\/1248476"},{"key":"jthi.2010040103-19","unstructured":"Moore, G. C., & Benbasat, I. (1991). An examination of the adoption of information technology by end-users: A diffusion of innovations perspective (Working paper 90-MIS-012). Vancouver, BC, Canada: Department of Commerce and Business Administration, University of British Columbia."},{"key":"jthi.2010040103-20","year":"2005","journal-title":"Agrosecurity: Disease surveillance and public health (Brochure)"},{"key":"jthi.2010040103-21","unstructured":"North Dakota Stockmen\u2019s Association. (2005). Comments submitted on the National Animal Identification System Strategic Plan. Retrieved August 25, 2005, from http:\/\/www.ndstockmen.org\/images\/animal%20id%20comments.htm"},{"key":"jthi.2010040103-22","unstructured":"North Dakota Stockmen\u2019s Association. (2006a). Stockmen\u2019s Association publishes new brand book. Retrieved October 12, 2006, from http:\/\/www.ndstockmen.org\/images\/Brandbook.htm"},{"key":"jthi.2010040103-23","unstructured":"North Dakota Stockmen\u2019s Association. (2006b). Welcome. Retrieved March 12, 2006, from http:\/\/www.ndstockmen.org"},{"key":"jthi.2010040103-24","unstructured":"Piller, C. (2004, September 12). US agriculture adds defenses against terrorism; some microbes or poisons could ruin confidence in U.S. food and devastate the farm economy. Orlando Sentinel. p. G1."},{"key":"jthi.2010040103-25","author":"E. M.Rogers","year":"1973","journal-title":"Communication strategies for family planning"},{"key":"jthi.2010040103-26","author":"E. M.Rogers","year":"2003","journal-title":"Diffusion of innovations"},{"key":"jthi.2010040103-27","author":"E. M.Rogers","year":"1969","journal-title":"Modernization among peasants: The impact of communication"},{"key":"jthi.2010040103-28","author":"E. M.Rogers","year":"1964","journal-title":"Opinion leadership in traditional and modern Columbian peasant communities"},{"key":"jthi.2010040103-29","doi-asserted-by":"publisher","DOI":"10.1177\/009365027600300204"},{"key":"jthi.2010040103-30","first-page":"15","article-title":"The diffusion of hybrid seed corn in two Iowa communities.","volume":"8","author":"B.Ryan","year":"1943","journal-title":"Rural Sociology"},{"key":"jthi.2010040103-31","doi-asserted-by":"crossref","first-page":"333","DOI":"10.1111\/j.1549-0831.1994.tb00536.x","article-title":"Adoption of sustainable agricultural practices: Diffusion, farm structure, and profitability.","volume":"59","author":"J.Saltiel","year":"1994","journal-title":"Rural Sociology"},{"key":"jthi.2010040103-32","author":"W. J.Severin","year":"1997","journal-title":"Communication theories: Origins, methods, and uses in the mass media"},{"key":"jthi.2010040103-33","author":"A.Singhal","year":"2003","journal-title":"Combating AIDS: Communication strategies in action"},{"key":"jthi.2010040103-34","unstructured":"Sparshott, J. (2004, February 24). Outbreak points out vulnerability of U.S. food supply. The Washington Times. p. A01."},{"key":"jthi.2010040103-35","doi-asserted-by":"publisher","DOI":"10.1111\/j.1539-6924.2008.00997.x"},{"key":"jthi.2010040103-36","author":"S. J.Taylor","year":"1998","journal-title":"Introduction to qualitative research methods"},{"key":"jthi.2010040103-37","doi-asserted-by":"publisher","DOI":"10.1108\/EUM0000000004893"},{"key":"jthi.2010040103-38","unstructured":"USDA-APHIS. (2008). National Animal Identification System. Retrieved April 16, 2008, from http:\/\/animalid.aphis.usda.gov\/nais\/"},{"key":"jthi.2010040103-39","first-page":"252","article-title":"The social process of innovation and product acceptance","author":"C. R.Wasson","year":"1970","journal-title":"Consumer behaviour in theory and in action"},{"issue":"4","key":"jthi.2010040103-40","doi-asserted-by":"crossref","first-page":"62","DOI":"10.1177\/073953299902000406","article-title":"Innovators or news hounds? A study of early adopters of the electronic newspaper.","volume":"20","author":"T.Weir","year":"1999","journal-title":"Newspaper Research Journal"},{"key":"jthi.2010040103-41","doi-asserted-by":"publisher","DOI":"10.1641\/0006-3568(2002)052[0569:BAOALT]2.0.CO;2"},{"key":"jthi.2010040103-42","doi-asserted-by":"publisher","DOI":"10.1111\/1539-6924.00325"},{"key":"jthi.2010040103-43","author":"G.Zaltman","year":"1973","journal-title":"Innovations and organizations"}],"container-title":["International Journal of Technology and Human Interaction"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=42155","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,6,1]],"date-time":"2022-06-01T22:07:38Z","timestamp":1654121258000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/jthi.2010040103"}},"subtitle":[""],"short-title":[],"issued":{"date-parts":[[2010,4,1]]},"references-count":44,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2010,4]]}},"URL":"https:\/\/doi.org\/10.4018\/jthi.2010040103","relation":{},"ISSN":["1548-3908","1548-3916"],"issn-type":[{"value":"1548-3908","type":"print"},{"value":"1548-3916","type":"electronic"}],"subject":[],"published":{"date-parts":[[2010,4,1]]}}}