{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2023,6,13]],"date-time":"2023-06-13T15:10:24Z","timestamp":1686669024898},"reference-count":84,"publisher":"IGI Global","issue":"1","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2012,1,1]]},"abstract":"<p>The implementation of computer on-line English-language learning (COEL) (acronyms given in the Appendix) programs in business contexts remains an unexplored area in the computer assisted language learning literature. Moreover, while many studies have focused on learners\u2019 first usage intentions in TAM (technical acceptance model), few have explored their intentions to continue using them. To address this lacuna, the authors propose a framework for COEL derived from a three-month empirical study of learners\u2019 perceived ease of use (PEOU), perceived usefulness (PU), perceived enjoyment (PENJ), attitudes towards corporate e-learning (ATT), intention (INT), technology satisfaction (SAT), and affective reaction (AR) regarding a COEL program implemented at a financial firm in Taiwan. An examination of the proposed two models revealed gaps between learners\u2019 intention of first usage and re-usage of the COEL. Further analyses revealed a significant difference between groups of high intention learners to re-use the COEL and low intention learners to re-use the COEL. A second investigation determined eight factors that contributed to the differences between these two diverse groups of learners. This study\u2019s findings shed light on the relationship between TAM model and factors related to COEL programs.<\/p>","DOI":"10.4018\/jthi.2012010104","type":"journal-article","created":{"date-parts":[[2012,1,13]],"date-time":"2012-01-13T15:24:05Z","timestamp":1326468245000},"page":"55-74","source":"Crossref","is-referenced-by-count":0,"title":["Minding the Gap Between First and Continued Usage of a Corporate E-Learning English-language Program"],"prefix":"10.4018","volume":"8","author":[{"given":"Tainyi","family":"Luor","sequence":"first","affiliation":[{"name":"National Taiwan University of Science and Technology, Taiwan"}]},{"given":"Hsi-peng","family":"Lu","sequence":"additional","affiliation":[{"name":"National Taiwan University of Science and Technology, Taiwan"}]},{"given":"Robert E.","family":"Johanson","sequence":"additional","affiliation":[{"name":"National Taiwan University of Science and Technology, Taiwan"}]},{"given":"Hueiju","family":"Yu","sequence":"additional","affiliation":[{"name":"Chinese Culture University, Taiwan"}]}],"member":"2432","reference":[{"key":"jthi.2012010104-0","doi-asserted-by":"publisher","DOI":"10.1287\/isre.9.2.204"},{"key":"jthi.2012010104-1","doi-asserted-by":"publisher","DOI":"10.1016\/0749-5978(91)90020-T"},{"key":"jthi.2012010104-2","doi-asserted-by":"crossref","unstructured":"Alexander, S. (2001). E-learning developments and experiences. Education + Training, 43, 240-248.","DOI":"10.1108\/00400910110399247"},{"key":"jthi.2012010104-3","doi-asserted-by":"publisher","DOI":"10.1037\/0021-9010.88.2.234"},{"key":"jthi.2012010104-4","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.41.4.607"},{"key":"jthi.2012010104-5","doi-asserted-by":"publisher","DOI":"10.2307\/2392322"},{"key":"jthi.2012010104-6","unstructured":"Boisot, M. H. (1998). Knowledge assets: Securing competitive advantage in the information economy. Oxford, UK: Oxford University Press."},{"key":"jthi.2012010104-7","unstructured":"Bonk, C. J. (2001). Online teaching in an online world. Bloomington, IN: CourseShare.com."},{"key":"jthi.2012010104-8","unstructured":"Brandl, K. (2002). Integrating Internet-based reading materials into the foreign language curriculum: From teacher to student-centered approaches. Language Learning & Technology, 6(3), 87\u2013107."},{"key":"jthi.2012010104-9","doi-asserted-by":"publisher","DOI":"10.1037\/0021-9010.90.5.991"},{"key":"jthi.2012010104-10","doi-asserted-by":"publisher","DOI":"10.1111\/j.1744-6570.2002.tb00137.x"},{"key":"jthi.2012010104-11","doi-asserted-by":"publisher","DOI":"10.1037\/0021-9010.78.1.98"},{"key":"jthi.2012010104-12","unstructured":"Cotterall, D. (2005). Where learning is not a way of life \u2013 challenges for the autonomous language learner in the French corporate context. Paper presented at the China International Conference on Online English Language Education. Retrieved June 6, 2008, from http:\/\/www.beiwaionline.com\/tutor\/2005conference\/home\/program.pdf"},{"key":"jthi.2012010104-13","doi-asserted-by":"publisher","DOI":"10.1108\/02621710210430632"},{"key":"jthi.2012010104-14","doi-asserted-by":"publisher","DOI":"10.2307\/249008"},{"key":"jthi.2012010104-15","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.35.8.982"},{"key":"jthi.2012010104-16","doi-asserted-by":"publisher","DOI":"10.1076\/call.15.1.9.7292"},{"key":"jthi.2012010104-17","unstructured":"Dringus, L. P. (1999). Resource requirements for online learning environments. Journal of Instruction Delivery Systems, 13(4), 20\u201325."},{"key":"jthi.2012010104-18","doi-asserted-by":"publisher","DOI":"10.1016\/S1096-7516(00)00023-3"},{"key":"jthi.2012010104-19","doi-asserted-by":"crossref","unstructured":"Drucker, P. F. (1993). Post-capitalist society (1st ed.). New York, NY: Harper Business.","DOI":"10.1016\/B978-0-7506-0921-0.50005-7"},{"key":"jthi.2012010104-20","doi-asserted-by":"publisher","DOI":"10.1016\/S0736-5853(01)00005-3"},{"key":"jthi.2012010104-21","unstructured":"Emory, C. W., & Cooper, D. R. (1991). Business research methods. Homewood, IL: R.D. Irwin."},{"key":"jthi.2012010104-22","unstructured":"F\u00e9raud, G. (2005). Transferring successful corporate training into e-learning in a large international organization: The case of early warning in conflict prevention Syst\u00e8mes d'. Information & Management, 10(2), 89\u2013106."},{"key":"jthi.2012010104-23","unstructured":"Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley."},{"key":"jthi.2012010104-24","doi-asserted-by":"publisher","DOI":"10.2307\/3588401"},{"key":"jthi.2012010104-25","doi-asserted-by":"publisher","DOI":"10.1111\/j.1744-6570.1984.tb00531.x"},{"key":"jthi.2012010104-26","unstructured":"Frankola, K. (2001). Why online learners drop out. Workforce, 10, 53\u201363."},{"key":"jthi.2012010104-27","doi-asserted-by":"crossref","unstructured":"Gefen, D., Karahanna, E., & Straub, D. W. (2003b). Trust and TAM in online shopping: an integrated model. Management Information Systems Quarterly, 27(1), 51\u201390.","DOI":"10.2307\/30036519"},{"key":"jthi.2012010104-28","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2007.01.001"},{"key":"jthi.2012010104-29","unstructured":"Hall, J. C. (2001). Retention and wastage in FE and HE. Retrieved May 16, 2007, from http:\/\/www.ulster.ac.uk\/star\/resources\/retention%20and%20wastage_hall.pdf"},{"key":"jthi.2012010104-30","doi-asserted-by":"crossref","unstructured":"Harless, W. G., Zier, M. A., & Duncan, R. C. (1999). Virtual dialogues with native speakers: The evaluation of an interactive multimedia method. CALICO Journal, 16, 313\u2013337.","DOI":"10.1558\/cj.v16i3.313-337"},{"key":"jthi.2012010104-31","doi-asserted-by":"crossref","unstructured":"Heift, T. (2004). Corrective feedback and learner uptake in CALL. ReCALL Journal, 16(2), 416\u2013431.","DOI":"10.1017\/S0958344004001120"},{"key":"jthi.2012010104-32","doi-asserted-by":"publisher","DOI":"10.1016\/S0378-7206(02)00079-4"},{"key":"jthi.2012010104-33","doi-asserted-by":"crossref","unstructured":"Hew, S.-H., & Ohki, M. (2004). Effect of animated graphic annotations and immediate visual feedback in aiding Japanese pronunciation learning: A comparative study. CALICO Journal, 21, 397\u2013420.","DOI":"10.1558\/cj.v21i2.397-419"},{"key":"jthi.2012010104-34","doi-asserted-by":"publisher","DOI":"10.1017\/S0958344003000211"},{"key":"jthi.2012010104-35","doi-asserted-by":"publisher","DOI":"10.1016\/j.compedu.2003.08.004"},{"key":"jthi.2012010104-36","doi-asserted-by":"crossref","unstructured":"Igbaria, M., Guimaraes, T., & Davis, G. B. (1995). Testing the determinants of microcomputer usage via a structural equation model. Journal of Management Information Systems, 11(4), 87\u2013110.","DOI":"10.1080\/07421222.1995.11518061"},{"key":"jthi.2012010104-37","doi-asserted-by":"crossref","unstructured":"Jones, L. C. (2003). Supporting listening comprehension and vocabulary acquisition with multimedia annotations: The students' voice. CALICO Journal, 21(1), 41\u201365.","DOI":"10.1558\/cj.v21i1.41-65"},{"key":"jthi.2012010104-38","unstructured":"Kaufmann, S. (2006). Business English: New approaches are needed to increase the ROI in corporate English learning. Retrieved June 6, 2008, from http:\/\/www.buzzle.com\/articles\/business-english-new-approaches-increase-roi-corporate-learning.html"},{"key":"jthi.2012010104-39","doi-asserted-by":"publisher","DOI":"10.1177\/009365093020003001"},{"key":"jthi.2012010104-40","unstructured":"Kirkpatrick, D. L. (1959). Techniques for evaluating training programs. Journal of the American Society for Training and Development, 13(11), 3\u20139."},{"key":"jthi.2012010104-41","unstructured":"Kirkpatrick, D. L. (1996). Great ideas revisited: Revisiting Kirkpatrick's Four Level Model. Training & Development, 50(1), 54\u201357."},{"key":"jthi.2012010104-42","unstructured":"Klem, L. (1995). Path analysis. In L. G. Grimm & P. R. Yarnold (Eds.), Reading and understanding multivariate statistics (pp. 65\u201397). Washington, DC: American Psychological Association."},{"key":"jthi.2012010104-43","unstructured":"Kraiger, K. (2002). Decision-based evaluation. In K. Kraiger (Ed.), Creating, implementing, and managing effective training and development: State-of-the-art lessons for practice (pp. 192\u2013233). San Francisco, CA: Jossey-Bass."},{"key":"jthi.2012010104-44","unstructured":"Kramsch, C., & Andersen, R. (1998). Teaching text and context through multimedia. Language Learning & Technology, 2(2), 31\u201342."},{"key":"jthi.2012010104-45","doi-asserted-by":"publisher","DOI":"10.1016\/S1096-7516(01)00063-X"},{"key":"jthi.2012010104-46","doi-asserted-by":"publisher","DOI":"10.1016\/S0378-7206(01)00143-4"},{"key":"jthi.2012010104-47","unstructured":"Levy, M., & Stockwell, G. (2006). CALL Dimensions: Options and issues in computer-assisted language learning. Mahwah, NJ: Lawrence Erlbaum."},{"key":"jthi.2012010104-48","doi-asserted-by":"publisher","DOI":"10.1108\/00197850810886504"},{"key":"jthi.2012010104-49","doi-asserted-by":"publisher","DOI":"10.1080\/10494820601121232"},{"key":"jthi.2012010104-50","doi-asserted-by":"publisher","DOI":"10.1016\/S1567-4223(03)00027-9"},{"key":"jthi.2012010104-51","doi-asserted-by":"publisher","DOI":"10.1111\/j.1467-8535.2008.00853.x"},{"key":"jthi.2012010104-52","doi-asserted-by":"crossref","unstructured":"Mason, R., & Weller, M. (2000). Factors affecting students' satisfaction on a web course. Australian Journal of Educational Technology, 16(2), 173\u2013200.","DOI":"10.14742\/ajet.1830"},{"key":"jthi.2012010104-53","unstructured":"Masoumi, D. (2006). Factors for effective e-learning. The e-quality final seminar. Retrieved April 30, 2007, from http:\/\/www.e-quality-eu.org\/pdf\/seminar\/e-Quality_WS3_DMasoumi.pdf"},{"key":"jthi.2012010104-54","unstructured":"Ministry of Education. Republic of China (Taiwan). (2006b, June). MOE Foreign English Teachers Project for Taiwan\u2019s Public Schools, the Republic of China (Taiwan). Press Release."},{"key":"jthi.2012010104-55","unstructured":"Ndubisi, N. O. (2006). Factors of online learning adoption: A comparative juxtaposition of the theory of planned behaviour and the technology acceptance model. International Journal on E-Learning, 5(4), 571\u2013591."},{"key":"jthi.2012010104-56","doi-asserted-by":"crossref","unstructured":"Nerbonne, J. (2000). Parallel texts in computer-assisted language learning. In J. Veronis (Ed.), Parallel text processing (pp. 354-.369). Dordrecht, The Netherlands: Kluwer Academic.","DOI":"10.1007\/978-94-017-2535-4_15"},{"key":"jthi.2012010104-57","doi-asserted-by":"publisher","DOI":"10.1076\/call.15.3.251.8190"},{"key":"jthi.2012010104-58","doi-asserted-by":"publisher","DOI":"10.1108\/00197850210447246"},{"key":"jthi.2012010104-59","unstructured":"Noe, R. A. (2002). Employee training and development (2nd ed.). Boston, MA: McGraw-Hill\/Irwin."},{"key":"jthi.2012010104-60","unstructured":"Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric theory (3rd ed.). New York, NY: McGraw-Hill."},{"key":"jthi.2012010104-61","doi-asserted-by":"publisher","DOI":"10.1108\/00400910410555240"},{"key":"jthi.2012010104-62","doi-asserted-by":"crossref","unstructured":"Pavlou, P. A., & Fygenson, M. (2006). Understanding and predicting electronic commerce adoption: An extension of the theory of planned behavior. Management Information Systems Quarterly, 30(1), 115\u2013143.","DOI":"10.2307\/25148720"},{"key":"jthi.2012010104-63","doi-asserted-by":"crossref","unstructured":"Reuer, V. (2003). Error recognition and feedback with lexical functional grammar. CALICO Journal, 20(3), 497\u2013512.","DOI":"10.1558\/cj.v20i3.497-512"},{"key":"jthi.2012010104-64","unstructured":"Richen, J. (2005). Language E-learning phenomenon: How to integrate ICT to language learning. Paper presented at the China International Conference on Online English Language Education. Retrieved June 6, 2008, from http:\/\/www.beiwaionline.com\/tutor\/2005conference\/home\/program.pdf"},{"key":"jthi.2012010104-65","doi-asserted-by":"crossref","unstructured":"Salaberry, M. R. (1996). A theoretical foundation for the development of pedagogical tasks in computer mediated communication. CALICO Journal, 14, 5\u201334.","DOI":"10.1558\/cj.v14i1.5-34"},{"key":"jthi.2012010104-66","doi-asserted-by":"publisher","DOI":"10.1037\/1082-989X.1.2.199"},{"key":"jthi.2012010104-67","unstructured":"Schwab, D. P. (2005). Research methods for organizational studies (2nd ed.). Mahwah, NJ: Lawrence Erlbaum."},{"key":"jthi.2012010104-68","doi-asserted-by":"publisher","DOI":"10.1111\/1473-4192.00011"},{"key":"jthi.2012010104-69","unstructured":"Selim, H. M. (2003). E-Learning critical success factors: An exploratory investigation of student perceptions. Paper presented at the 4th Annual Research Conference at the United Arab Emirates University."},{"key":"jthi.2012010104-70","doi-asserted-by":"publisher","DOI":"10.1016\/S0360-1315(00)00044-0"},{"key":"jthi.2012010104-71","doi-asserted-by":"publisher","DOI":"10.1111\/1467-971X.00071"},{"key":"jthi.2012010104-72","doi-asserted-by":"publisher","DOI":"10.1287\/isre.6.2.144"},{"key":"jthi.2012010104-73","doi-asserted-by":"publisher","DOI":"10.1016\/S0360-1315(02)00078-7"},{"key":"jthi.2012010104-74","doi-asserted-by":"publisher","DOI":"10.1108\/00197850810858893"},{"key":"jthi.2012010104-75","doi-asserted-by":"publisher","DOI":"10.1080\/714044682"},{"key":"jthi.2012010104-76","unstructured":"Vollmer, H. (2001). Englisch und mehrsprachigkeit: Interkulturelles lernen durchEnglisch als lingua franca? In D. Abendroth, Timmer & G. Bach (Eds.), Mehrsprachiges Europa. Festschrift f\u00fcr Michael Wendt zum 60. Geburtstag (pp. 91-109).T\u00fcbingen, Germany: Narr."},{"key":"jthi.2012010104-77","unstructured":"Walz, J. (2001). Critical reading and the Internet. French Review (Deddington), 74(6), 1193\u20131205."},{"key":"jthi.2012010104-78","doi-asserted-by":"publisher","DOI":"10.1108\/03090591011039081"},{"key":"jthi.2012010104-79","doi-asserted-by":"crossref","unstructured":"Weinberg, A., & Knoerr, H. (2003). Learning French pronunciation: Audiocassette or multimedia? CALICO Journal, 20(2), 315\u2013336.","DOI":"10.1558\/cj.v20i2.215-336"},{"key":"jthi.2012010104-80","doi-asserted-by":"publisher","DOI":"10.1046\/j.1360-3736.2003.00184.x"},{"key":"jthi.2012010104-81","doi-asserted-by":"publisher","DOI":"10.4018\/jthi.2008070101"},{"key":"jthi.2012010104-82","doi-asserted-by":"publisher","DOI":"10.4018\/jthi.2009062503"},{"key":"jthi.2012010104-83","doi-asserted-by":"crossref","unstructured":"Zhang, D. (2004). Virtual mentor and the lab system toward building an interactive, personalized, and intelligent e-learning environment. Journal of Computer Information Systems, 44(3), 35\u201343.","DOI":"10.1080\/08874417.2004.11647580"}],"container-title":["International Journal of Technology and Human Interaction"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=62662","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,6,13]],"date-time":"2023-06-13T14:38:46Z","timestamp":1686667126000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/jthi.2012010104"}},"subtitle":[""],"short-title":[],"issued":{"date-parts":[[2012,1,1]]},"references-count":84,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2012,1]]}},"URL":"https:\/\/doi.org\/10.4018\/jthi.2012010104","relation":{},"ISSN":["1548-3908","1548-3916"],"issn-type":[{"value":"1548-3908","type":"print"},{"value":"1548-3916","type":"electronic"}],"subject":[],"published":{"date-parts":[[2012,1,1]]}}}