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Studies show, different titles (such as opinion leaders, influential people, market mavens and key players) are used to refer to the influential group in social networks whom we know as opinion leaders. The study shows all the properties presented for opinion leaders in the form of different titles are classified into three general categories including structural, relational and personal characteristics and based on studying opinion leader identification methods; appropriate parameters are extracted in a comprehensive chart to evaluate and compare these methods accurately.<\/p>","DOI":"10.4018\/jvcsn.2011070102","type":"journal-article","created":{"date-parts":[[2012,10,23]],"date-time":"2012-10-23T11:26:23Z","timestamp":1350991583000},"page":"19-34","source":"Crossref","is-referenced-by-count":7,"title":["Identifying Opinion Leaders for Marketing by Analyzing Online Social Networks"],"prefix":"10.4018","volume":"3","author":[{"given":"Niyoosha Jafari","family":"Momtaz","sequence":"first","affiliation":[{"name":"K. N. 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