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Along with other findings, the author has a further discussion on the fun-based business model development. This study provides a theoretical foundation for the future HSNS economic value research and offers several implications to practitioners.<\/p>","DOI":"10.4018\/jvcsn.2012010102","type":"journal-article","created":{"date-parts":[[2012,12,5]],"date-time":"2012-12-05T18:06:38Z","timestamp":1354730798000},"page":"19-31","source":"Crossref","is-referenced-by-count":9,"title":["I Play, I Pay?"],"prefix":"10.4018","volume":"4","author":[{"given":"Bo","family":"Han","sequence":"first","affiliation":[{"name":"H-E-B School of Business and Administration, University of the Incarnate Word, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"jvcsn.2012010102-0","author":"I.Ajzen","year":"1980","journal-title":"Understanding attitudes and predicting social behavior"},{"key":"jvcsn.2012010102-1","doi-asserted-by":"publisher","DOI":"10.2753\/PSS0885-3134320302"},{"key":"jvcsn.2012010102-2","doi-asserted-by":"publisher","DOI":"10.1002\/cb.370"},{"key":"jvcsn.2012010102-3","doi-asserted-by":"crossref","unstructured":"boyd, d. m., & Ellison, N. 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