{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,10]],"date-time":"2026-06-10T16:10:58Z","timestamp":1781107858737,"version":"3.54.1"},"reference-count":19,"publisher":"IGI Global Scientific Publishing","issue":"1","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2012,1,1]]},"abstract":"<p>The aim of this research is to propose a model through which the viral nature of an information item in an online social network can be quantified. Further, the authors propose an alternate technique for information asset valuation by accommodating virality in it which not only complements the existing valuation system, but also improves the accuracy of the results. They use a popularly available YouTube dataset to collect attributes and measure critical factors such as share-count, appreciation, user rating, controversiality, and comment rate. These variables are used with a proposed formula to obtain viral index of each video on a given date. The authors then identify a conventional and a hybrid asset valuation technique to demonstrate how virality can fit in to provide accurate results.The research demonstrates the dependency of virality on critical social network factors. With the help of a second dataset acquired, the authors determine the pattern virality of an information item takes over time.<\/p>","DOI":"10.4018\/jvcsn.2012010103","type":"journal-article","created":{"date-parts":[[2012,12,5]],"date-time":"2012-12-05T18:06:38Z","timestamp":1354730798000},"page":"32-45","source":"Crossref","is-referenced-by-count":5,"title":["Quantifying Virality of Information in Online Social Networks"],"prefix":"10.4018","volume":"4","author":[{"given":"Abhishek","family":"Vaish","sequence":"first","affiliation":[{"name":"Department of MBA & MS-CLIS, Indian Institute of Information Technology, Allahabad, India"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Rajiv Krishna","family":"G.","sequence":"additional","affiliation":[{"name":"Department of MBA & MS-CLIS, Indian Institute of Information Technology, Allahabad, India"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Akshay","family":"Saxena","sequence":"additional","affiliation":[{"name":"Department of MBA & MS-CLIS, Indian Institute of Information Technology, Allahabad, India"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Dharmaprakash","family":"M.","sequence":"additional","affiliation":[{"name":"Department of MBA & MS-CLIS, Indian Institute of Information Technology, Allahabad, India"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Utkarsh","family":"Goel","sequence":"additional","affiliation":[{"name":"Department of MBA & MS-CLIS, Indian Institute of Information Technology, Allahabad, India"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"jvcsn.2012010103-0","author":"W.Anson","year":"2007","journal-title":"The intangible assets handbook: Maximizing value from intangible assets"},{"key":"jvcsn.2012010103-1","doi-asserted-by":"crossref","unstructured":"Bardzell, J., Bardzell, S., & Pace, T. 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