{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,10]],"date-time":"2026-06-10T15:39:55Z","timestamp":1781105995789,"version":"3.54.1"},"reference-count":60,"publisher":"IGI Global Scientific Publishing","issue":"1","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2012,1,1]]},"abstract":"<p>Social network sites (SNSs) such as MySpace, Facebook, and Youtube have attracted millions of users, many of whom have integrated these sites into their daily practices. There are hundreds of SNSs, with various technological affordances, supporting a wide range of interests and practices. However, the impact of SNSs is increasingly pervasive, with activities ranging from economic and marketing to social and educational. Among the wide impacts of social network sites, they are, anecdotally, becoming increasingly important in today\u2019s businesses. Thus, the purpose of this study is to present a literature review of and classification scheme for research works in business impacts of SNSs, with the aim of clarifying the ways SNSs impact businesses. The review covers 28 journal articles published from 2000 to 2011 and a few months of 2012. The 28 articles classified SNS applications in businesses into six distinct categories: the \u201cmarketing and advertising,\u201d \u201cknowledge management,\u201d \u201csocial capital,\u201d \u201crelationship management,\u201d \u201ce-commerce,\u201d and \u201ceconomic model.\u201d The findings reveal that \u201cmarketing and advertising\u201d were the most frequently category has been considered in the literature. This review provides a source for discovering business impacts of social network sites and will help to simulate further interest in the area.<\/p>","DOI":"10.4018\/jvcsn.2012010104","type":"journal-article","created":{"date-parts":[[2012,12,5]],"date-time":"2012-12-05T18:06:38Z","timestamp":1354730798000},"page":"46-60","source":"Crossref","is-referenced-by-count":8,"title":["A Literature Review on the Business Impacts of Social Network Sites"],"prefix":"10.4018","volume":"4","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-5233-987X","authenticated-orcid":true,"given":"Payam","family":"Hanafizadeh","sequence":"first","affiliation":[{"name":"School of Management and Accounting, Allameh Tabataba\u2019i University, Tehran, Iran"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Ahad Zare","family":"Ravasan","sequence":"additional","affiliation":[{"name":"School of Management and Accounting, Alaemeh Tabataba\u2019i University, Tehran, Iran"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Ali","family":"Nabavi","sequence":"additional","affiliation":[{"name":"School of Management and Accounting, Allameh Tabataba\u2019i University, Tehran, Iran"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Mohammad","family":"Mehrabioun","sequence":"additional","affiliation":[{"name":"School of Management and Accounting, Allameh Tabataba\u2019i University, Tehran, Iran"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2432","reference":[{"key":"jvcsn.2012010104-0","doi-asserted-by":"publisher","DOI":"10.1016\/S0378-8733(03)00009-1"},{"issue":"1","key":"jvcsn.2012010104-1","doi-asserted-by":"crossref","first-page":"17","DOI":"10.5465\/amr.2002.5922314","article-title":"Social capital: Prospects for a new concept.","volume":"27","author":"P. 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