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The analysis also reveals Facebook\u2019s difficulty expanding in some countries including BRIC nations (Brazil, Russia, India, and China) where it faces non-Western cultural mores regarding personal privacy, state challenges to freedom of expression, and competition from well-established international and indigenous sites.<\/p>","DOI":"10.4018\/jvcsn.2012040104","type":"journal-article","created":{"date-parts":[[2012,12,5]],"date-time":"2012-12-05T23:06:49Z","timestamp":1354748809000},"page":"46-60","source":"Crossref","is-referenced-by-count":3,"title":["Facebook\u2019s Rise to the Top"],"prefix":"10.4018","volume":"4","author":[{"given":"Thomas A.","family":"Wikle","sequence":"first","affiliation":[{"name":"Oklahoma State University, USA"}]},{"given":"Jonathan C.","family":"Comer","sequence":"additional","affiliation":[{"name":"Oklahoma State University, USA"}]}],"member":"2432","reference":[{"key":"jvcsn.2012040104-0","doi-asserted-by":"crossref","unstructured":"Acquisti, A., & Gross, R. 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