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Through an observation of the 36 most visited Portuguese e-Commerce websites, it was possible to gather information on their adoption patterns of these tools. Social networks, Rich Internet Applications, mashups and Really Simple Syndication were the most popular tools, while semantic search, wikis and blogs were the least implemented. These and other aspects were gathered and then used to build a Web 2.0 adoption model.<\/p>","DOI":"10.4018\/jicthd.2013070104","type":"journal-article","created":{"date-parts":[[2013,8,6]],"date-time":"2013-08-06T13:18:12Z","timestamp":1375795092000},"page":"64-79","source":"Crossref","is-referenced-by-count":1,"title":["Web 2.0 Tools Adoption Model"],"prefix":"10.4018","volume":"5","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-1194-2127","authenticated-orcid":true,"given":"Pedro","family":"Isa\u00edas","sequence":"first","affiliation":[{"name":"Universidade Aberta (Portuguese Open University), Lisbon, Portugal & ADVANCE Research Center, ISEG \u2013 Technical University of Lisbon, Lisbon, Portugal"}]},{"given":"F\u00e1bio","family":"Coelho","sequence":"additional","affiliation":[{"name":"ISEG \u2013 Technical University of Lisbon, Lisbon, Portugal"}]}],"member":"2432","reference":[{"key":"jicthd.2013070104-0","first-page":"51","article-title":"The strength of weak cooperation: An attempt to understand the meaning of web 2.0.","volume":"65","author":"C.Aguiton","year":"2007","journal-title":"Communications & Strategies"},{"year":"2007","author":"S.Bearne","journal-title":"Video is preferred form of web 2.0 content for third of retailers","key":"jicthd.2013070104-1"},{"doi-asserted-by":"publisher","key":"jicthd.2013070104-2","DOI":"10.2753\/JEC1086-4415150303"},{"unstructured":"Bollen, A., & Emes, C. 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