{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,9,30]],"date-time":"2026-09-30T13:56:08Z","timestamp":1790776568899,"version":"4.1.0"},"reference-count":22,"publisher":"Ovid Technologies (Wolters Kluwer Health)","issue":"2","license":[{"start":{"date-parts":[[2026,4,1]],"date-time":"2026-04-01T00:00:00Z","timestamp":1775001600000},"content-version":"unspecified","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by-nc-nd\/4.0"}],"content-domain":{"domain":["lww.com","ovid.com"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2026,4]]},"abstract":"<jats:title>Abstract<\/jats:title>\n                  <jats:sec>\n                    <jats:title>Background:<\/jats:title>\n                    <jats:p>Cervical cancer is a leading cause of cancer-related deaths in women in low-and middle-income countries. Awareness plays a crucial role in early diagnosis and prevention. Among social media platforms, YouTube offers extensive health awareness content, including information on cervical cancer. However, the validity, reliability, and usefulness of this content are not known. This study aimed to evaluate the quality and validity of widely viewed Hindi YouTube videos on cervical cancer.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Methods:<\/jats:title>\n                    <jats:p>YouTube was searched using the term \u201ccervical cancer-Hindi.\u201d The 50 most-viewed Hindi videos were manually coded and statistically analyzed. Reliability was assessed using the DISCERN scale, while quality, credibility and usefulness were evaluated using the Journal of the American Medical Association (JAMA) and Global Quality Score (GQS) tools. Two experienced public health researchers independently rated the videos, and their agreement correlation scores were calculated. Videos from professionals, news organizations, and individuals were compared.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results:<\/jats:title>\n                    <jats:p>\n                      Among the 50 videos, 78% were uploaded by professionals (\n                      <jats:italic toggle=\"yes\">N<\/jats:italic>\n                      = 39), 14% by news organizations (\n                      <jats:italic toggle=\"yes\">N<\/jats:italic>\n                      = 7), and 8% by individuals (\n                      <jats:italic toggle=\"yes\">N<\/jats:italic>\n                      = 4). The DISCERN median 36.50 (31\u201342), GQS median 8.00 (6.00\u201310.00), and JAMA median 6.00 (4.00\u20138.00) were reported. Observers\u2019 agreement for JAMA, GQS, and DISCERN was statistically significant. However, no significant differences were observed between professionals, individuals, and news organizations, or between genders and content types.\n                    <\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Conclusion:<\/jats:title>\n                    <jats:p>Valid, reliable, and good-quality cervical cancer videos are available on YouTube and widely viewed. However, as no creator type showed significantly better quality, more efforts by professionals and news organizations are needed to enhance video reliability and awareness outcomes.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.4103\/ijc.ijc_238_26","type":"journal-article","created":{"date-parts":[[2026,8,19]],"date-time":"2026-08-19T09:00:15Z","timestamp":1787130015000},"page":"160-165","update-policy":"https:\/\/doi.org\/10.1097\/lww.0000000000001000","source":"Crossref","is-referenced-by-count":0,"title":["Digital health information: Validity and reliability check of Hindi YouTube videos on cervical cancer"],"prefix":"10.4103","volume":"63","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-0208-8697","authenticated-orcid":false,"given":"Nibha","family":"Sinha","sequence":"first","affiliation":[{"name":"Department of Humanities and Social Sciences, Jaypee Institute of Information Technology, Noida, Uttar Pradesh, India"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"276","published-online":{"date-parts":[[2026,8,18]]},"reference":[{"key":"R2-20260930","doi-asserted-by":"crossref","first-page":"4","DOI":"10.1007\/s40944-021-00602-z","article-title":"Cervical cancer: Formulation and implementation of Govt of India guidelines for screening and management","volume":"20","author":"Mehrotra","year":"2022","journal-title":"Indian J Gynecol Oncol"},{"key":"R3-20260930","doi-asserted-by":"crossref","first-page":"2675","DOI":"10.1093\/annonc\/mdr015","article-title":"Worldwide burden of cervical cancer in 2008","volume":"22","author":"Arbyn","year":"2011","journal-title":"Ann Oncol"},{"key":"R5-20260930","doi-asserted-by":"crossref","first-page":"54","DOI":"10.4103\/ijc.IJC_576_19","article-title":"Prevalence and determinants of breast and cervical cancer screening among women aged between 30 and 49 years in India: Secondary data analysis of National Family Health 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Cancer"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.ovid.com\/10.4103\/ijc.ijc_238_26","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,9,30]],"date-time":"2026-09-30T13:03:46Z","timestamp":1790773426000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.ovid.com\/10.4103\/ijc.ijc_238_26"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2026,4]]},"references-count":22,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2026]]}},"URL":"https:\/\/doi.org\/10.4103\/ijc.ijc_238_26","relation":{},"ISSN":["0019-509X","1998-4774"],"issn-type":[{"value":"0019-509X","type":"print"},{"value":"1998-4774","type":"electronic"}],"subject":[],"published":{"date-parts":[[2026,4]]},"assertion":[{"value":"2026-04-14","name":"received","label":"Received","group":{"name":"publication_history","label":"Publication 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