{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,9,2]],"date-time":"2026-09-02T17:40:44Z","timestamp":1788370844447,"version":"build-2803163510"},"reference-count":11,"publisher":"Ovid Technologies (Wolters Kluwer Health)","issue":"2","license":[{"start":{"date-parts":[[2025,5,1]],"date-time":"2025-05-01T00:00:00Z","timestamp":1746057600000},"content-version":"unspecified","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0"}],"content-domain":{"domain":["lww.com","ovid.com"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2025,5]]},"abstract":"<jats:sec>\n                    <jats:title>Background:<\/jats:title>\n                    <jats:p>Hallyu or Korean wave (K-wave) is the term used to describe diffusion and export of South Korean popular culture into the global market and includes music (K-pop), TV shows (K-drama), cuisine (K-cuisine), video games, and cartoons. The fandom for K-wave is increasing, but there is limited understanding on its parasocial relationships, personality traits, and media immersion (transportation) in the Indian context.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Aim:<\/jats:title>\n                    <jats:p>To explore the relationship between parasocial behavior, big five personality traits, and transportation among young adult K-wave fans.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Materials and Methods:<\/jats:title>\n                    <jats:p>This is a cross-sectional study conducted using Google forms, distributed through various social media platforms using the snowball technique with a sample size of 204 between ages 15 and 35 years. The scales used are Measure of Parasocial Relationships, Big five personality inventory, and Transportation scale \u2013 short form.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results:<\/jats:title>\n                    <jats:p>The mean age of the participants was 23.9 years. The majority were introduced by their friends (55.4%); the common platform for accessing the content is YouTube (42.6%). There was statistically significantly higher parasocial relationship exhibited by the female participants in all domains, except in the behavioral domain of MMPR. There was also a statistically significant moderate positive correlation between parasocial behavior and transportation.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Conclusion:<\/jats:title>\n                    <jats:p>The study offers insightful information on the ways that personality qualities and K-wave content consumption affect parasocial interactions between Korean wave enthusiasts in India.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.4103\/ipj.ipj_82_25","type":"journal-article","created":{"date-parts":[[2025,7,19]],"date-time":"2025-07-19T08:00:28Z","timestamp":1752912028000},"page":"328-334","update-policy":"https:\/\/doi.org\/10.1097\/lww.0000000000001000","source":"Crossref","is-referenced-by-count":2,"title":["A cross-sectional study to explore the association between parasocial interaction and big five personality traits toward K-wave\/Hallyu"],"prefix":"10.4103","volume":"34","author":[{"given":"Venkata Sai Honey","family":"Ganta","sequence":"first","affiliation":[{"name":"Department of Psychiatry, Konaseema Institute of Medical Sciences and Research Foundation, Amalapuram, Andhra Pradesh, India"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Raj Kiran","family":"Donthu","sequence":"additional","affiliation":[{"name":"Department of Psychiatry, NRI Academy of Sciences, Mangalagiri, Guntur, Andhra Pradesh, India"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Mohammed Abdul","family":"Salaam","sequence":"additional","affiliation":[{"name":"Department of Psychiatry, Konaseema Institute of Medical Sciences and Research Foundation, Amalapuram, Andhra Pradesh, India"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"276","published-online":{"date-parts":[[2025,7,18]]},"reference":[{"key":"R10-20260422","doi-asserted-by":"crossref","first-page":"21","DOI":"10.1111\/hcre.12063","article-title":"Parasocial interaction and parasocial relationship: Conceptual clarification and a critical assessment of measures: Parasocial interaction and parasocial relationship","volume":"42","author":"Dibble","year":"2016","journal-title":"Hum Commun Res"},{"key":"R11-20260422","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1007\/s10804-010-9100-0","article-title":"Fan behavior and lifespan development theory: Explaining para-social and social attachment to celebrities","volume":"18","author":"Stever","year":"2011","journal-title":"J Adult Dev"},{"key":"R12-20260422","doi-asserted-by":"crossref","first-page":"99","DOI":"10.1016\/j.poetic.2009.01.002","article-title":"Banal cosmopolitanism and The Lord of the Rings: The limited role of national differences in global media consumption","volume":"37","author":"Kuipers","year":"2009","journal-title":"Poetics"},{"key":"R13-20260422","doi-asserted-by":"crossref","first-page":"252","DOI":"10.1177\/1748048510393658","article-title":"A magically nice guy: Parasocial relationships with Harry Potter across different cultures","volume":"73","author":"Schmid-Petri","year":"2011","journal-title":"Int Commun Gaz"},{"key":"R14-20260422","first-page":"87","article-title":"HALLYU EFFECT: A study of the consumption pattern of K-pop among young Indian audience","volume":"12","author":"Atheena","year":"2023","journal-title":"Humanit Soc Sci Stud"},{"key":"R16-20260422","doi-asserted-by":"crossref","first-page":"e10779","DOI":"10.1016\/j.heliyon.2022.e10779","article-title":"The A(ffect) B(ehavior) C(ognition) D(ecision) of parasocial relationships: A pilot study on the psychometric properties of the Multidimensional Measure of Parasocial Relationships (MMPR)","volume":"8","author":"Garcia","year":"2022","journal-title":"Heliyon"},{"key":"R19-20260422","doi-asserted-by":"crossref","first-page":"243","DOI":"10.1080\/15213269.2014.987400","article-title":"The transportation scale-short form (TS\u2013SF)","volume":"18","author":"Appel","year":"2015","journal-title":"Med Psychol"},{"key":"R26-20260422","doi-asserted-by":"crossref","first-page":"e0295835","DOI":"10.1371\/journal.pone.0295835","article-title":"Emotional straying: Flux and management of women\u2019s emotions in social media","volume":"18","author":"Li","year":"2023","journal-title":"PLoS One"},{"key":"R28-20260422","doi-asserted-by":"crossref","first-page":"211","DOI":"10.19090\/pp.2021.2.211-227","article-title":"Emotional engagement, but not transportation leads to higher empathy after reading a fictional story, in more agreeable participants","volume":"14","author":"Topi\u0107","year":"2021","journal-title":"Primenjena Psihologija"},{"key":"R30-20260422","first-page":"126","article-title":"The meaning of imitation amongst K-pop cover dancers in Surabaya","volume":"6","author":"Setyani","year":"2017","journal-title":"Allusion"},{"key":"R31-20260422","doi-asserted-by":"crossref","first-page":"1297687","DOI":"10.3389\/fpsyg.2023.1297687","article-title":"Parasocial interactions with media characters: The role of perceived and actual sociodemographic and psychological similarity","volume":"14","author":"M\u00f6ri","year":"2023","journal-title":"Front Psychol"}],"container-title":["Industrial Psychiatry Journal"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.ovid.com\/10.4103\/ipj.ipj_82_25","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,8,13]],"date-time":"2026-08-13T18:57:23Z","timestamp":1786647443000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.ovid.com\/10.4103\/ipj.ipj_82_25"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2025,5]]},"references-count":11,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2025]]}},"URL":"https:\/\/doi.org\/10.4103\/ipj.ipj_82_25","relation":{},"ISSN":["0972-6748","0976-2795"],"issn-type":[{"value":"0972-6748","type":"print"},{"value":"0976-2795","type":"electronic"}],"subject":[],"published":{"date-parts":[[2025,5]]},"assertion":[{"value":"2025-03-28","name":"received","label":"Received","group":{"name":"publication_history","label":"Publication History"}},{"value":"2025-05-05","name":"accepted","label":"Accepted","group":{"name":"publication_history","label":"Publication History"}}]}}