{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,8,13]],"date-time":"2026-08-13T19:42:51Z","timestamp":1786650171198,"version":"build-2736575974"},"reference-count":8,"publisher":"Ovid Technologies (Wolters Kluwer Health)","issue":"3","content-domain":{"domain":["lww.com","ovid.com"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2019,3]]},"abstract":"\n Background:<\/jats:title>\n \n The measles-rubella (MR) vaccination campaign was launched in Kerala on 3\n rd<\/jats:sup>\n October 2017 aiming to eliminate MR by 2020. The drive was carried out in schools, community centers, and medical institutions. The initial phase of the MR campaign met with many controversies that affected its coverage.\n <\/jats:p>\n <\/jats:sec>\n \n Objectives:<\/jats:title>\n The objectives of the study were to analyze the drivers and barriers for acceptance of MR vaccination in the field area of a primary health center (PHC), which reported a low coverage (62%) during the initial phase of the campaign.<\/jats:p>\n <\/jats:sec>\n \n Methods:<\/jats:title>\n A qualitative study consisting of key informant interviews of parents of vaccinated and unvaccinated children, medical officers of the PHC, Junior Public Health Nurse (JPHN), and Accredited Social Health Activist (ASHA) workers, and the principals of government and private schools where the campaign was conducted was also interviewed.<\/jats:p>\n <\/jats:sec>\n \n Results:<\/jats:title>\n The major barrier to acceptance of MR campaign was the anti-vaccination propaganda in social media. The messages falsely linked fertility issues with the vaccine. The purpose of this campaign was not properly understood by the parents. The campaign was implemented within a short span of time resulting in coordination issues between the stakeholders. However, it was observed that religious affiliations played a major role in reducing coverage. The drivers to acceptance of MR vaccination campaign were the team effort of the healthcare providers who constantly motivated parents to vaccinate their children.<\/jats:p>\n <\/jats:sec>\n \n Conclusion:<\/jats:title>\n Addressing the anti-vaccination propaganda has become the need of the hour. The inclusion of all stakeholders including religious leaders in the planning and implementation of the campaign is essential for its success.<\/jats:p>\n <\/jats:sec>","DOI":"10.4103\/jfmpc.jfmpc_73_19","type":"journal-article","created":{"date-parts":[[2019,3,28]],"date-time":"2019-03-28T01:06:00Z","timestamp":1553735160000},"page":"881-885","update-policy":"https:\/\/doi.org\/10.1097\/lww.0000000000001000","source":"Crossref","is-referenced-by-count":13,"title":["Drivers and barriers for measles rubella vaccination campaign"],"prefix":"10.4103","volume":"8","author":[{"given":"V. K.","family":"Krishnendhu","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Leyanna Susan","family":"George","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"276","reference":[{"key":"R3-20-20260109","first-page":"4","article-title":"Measles & rubella vaccination campaign in India: Why, how, when and where","volume":"30","author":"Chaudhary","year":"2018","journal-title":"Indian J Community Med"},{"key":"R4-20-20260109","doi-asserted-by":"crossref","first-page":"e1397","DOI":"10.1542\/peds.2012-2452","article-title":"The impact of social networks on parents\u2019 vaccination decisions","volume":"131","author":"Brunson","year":"2013","journal-title":"Pediatrics"},{"key":"R5-20-20260109","doi-asserted-by":"crossref","first-page":"4180","DOI":"10.1016\/j.vaccine.2015.04.040","article-title":"Strategies for addressing vaccine hesitancy - A systematic review","volume":"33","author":"Jarrett","year":"2015","journal-title":"Vaccine"},{"key":"R6-20-20260109","doi-asserted-by":"crossref","first-page":"31","DOI":"10.4103\/ijpvm.IJPVM_122_17","article-title":"2017 Measles-rubella vaccination campaign in India","volume":"9","author":"Shrivastava","year":"2018","journal-title":"Int J Prev Med"},{"key":"R7-20-20260109","doi-asserted-by":"crossref","first-page":"212","DOI":"10.4103\/jpgm.JPGM_249_17","article-title":"Social capital, trust in health information, and acceptance of measles-rubella vaccination campaign in Tamil Nadu: A case-control study","volume":"64","author":"Palanisamy","year":"2018","journal-title":"J Postgrad Med"},{"key":"R8-20-20260109","doi-asserted-by":"crossref","first-page":"622","DOI":"10.3390\/ijerph15040622","article-title":"Parents\u2019 experience and views of vaccinating their child against influenza at primary school and at the general practice","volume":"15","author":"Paterson","year":"2018","journal-title":"Int J Environ Res Public Health"},{"key":"R10-20-20260109","doi-asserted-by":"crossref","first-page":"e835","DOI":"10.1542\/peds.2013-2365","article-title":"Effective messages in vaccine promotion: A randomized trial","volume":"133","author":"Nyhan","year":"2014","journal-title":"Pediatrics"},{"key":"R12-20-20260109","first-page":"123","article-title":"An assessment of muslims reactions to the immunization of children in northern Nigeria","volume":"22","author":"Sulaiman","year":"2014","journal-title":"Med J Islam World AcadSci"}],"container-title":["Journal of Family Medicine and Primary Care"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.ovid.com\/01697686-201908030-00020","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,8,13]],"date-time":"2026-08-13T19:05:15Z","timestamp":1786647915000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.ovid.com\/01697686-201908030-00020"}},"subtitle":["A qualitative study"],"short-title":[],"issued":{"date-parts":[[2019,3]]},"references-count":8,"journal-issue":{"issue":"3","published-print":{"date-parts":[[2019]]}},"URL":"https:\/\/doi.org\/10.4103\/jfmpc.jfmpc_73_19","relation":{},"ISSN":["2249-4863"],"issn-type":[{"value":"2249-4863","type":"print"}],"subject":[],"published":{"date-parts":[[2019,3]]}}}