{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,4]],"date-time":"2026-03-04T23:50:05Z","timestamp":1772668205814,"version":"3.50.1"},"reference-count":30,"publisher":"Forum XXI","issue":"81","license":[{"start":{"date-parts":[[2023,4,18]],"date-time":"2023-04-18T00:00:00Z","timestamp":1681776000000},"content-version":"unspecified","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by-nc-nd\/4.0"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["RLCS"],"abstract":"<jats:p>Introducci\u00f3n: La multiplicaci\u00f3n de la oferta de contenidos audiovisuales de actualidad y entretenimiento en el renovado contexto digital motiva a las corporaciones de radiotelevisi\u00f3n p\u00fablica a ejecutar e interiorizar procesos innovadores que les permita ser relevantes en la vida de las personas. Estos procesos no solo se limitan al desarrollo e integraci\u00f3n de sofisticados prototipos tecnol\u00f3gicos, sino que se vinculan estrechamente con una filosof\u00eda de cambio constante y renovaci\u00f3n de ideas y formas de pensar. En este proyecto de investigaci\u00f3n se ofrece una radiograf\u00eda completa de las propuestas innovadoras de los medios de servicio p\u00fablico estatales de la pen\u00ednsula ib\u00e9rica, Radiotelevisi\u00f3n Espa\u00f1ola y R\u00e1dio e Televis\u00e3o de Portugal, con un enfoque particular en el prisma estrat\u00e9gico, tecnol\u00f3gico y de captaci\u00f3n de nuevas audiencias. Metodolog\u00eda. Para ello se realizan entrevistas en profundidad a los directores de los departamentos de innovaci\u00f3n y tecnolog\u00eda de las corporaciones, as\u00ed como a los responsables de sus principales proyectos de contenidos juveniles, PlayZ y RTP Arena, respectivamente, lo que se complementa con una revisi\u00f3n de los productos online y redes sociales de ambos grupos. Resultados. Se identifica que la propuesta de RTVE tiene un mayor componente disruptivo, con iniciativas destinadas a optimizar la experiencia de usuario, el Mobile Firts o tecnolog\u00edas como la IA, 5G o 4K; mientras que el enfoque de la RTP tiene un mayor corte cultural, tratando de renovar el lenguaje y rutinas de creaci\u00f3n de sus contenidos tradicionales y nativos. Conclusiones. Las estrategias de innovaci\u00f3n de ambas corporaciones parten de un objetivo central de actualizaci\u00f3n, con cautelosas aproximaciones a las nuevas tecnolog\u00edas. La reciente creaci\u00f3n de un departamento burbuja en la RTP se contrapone a la realidad de RTVE, con la intenci\u00f3n de difuminar los l\u00edmites de esta secci\u00f3n en su estructura para alcanzar una innovaci\u00f3n plenamente transversal.\r\n\u00a0<\/jats:p>","DOI":"10.4185\/rlcs-2023-1957","type":"journal-article","created":{"date-parts":[[2023,4,18]],"date-time":"2023-04-18T20:37:15Z","timestamp":1681850235000},"page":"353-374","source":"Crossref","is-referenced-by-count":9,"title":["Radiograf\u00eda de innovaci\u00f3n de los PSM estatales de la pen\u00ednsula Ib\u00e9rica: visi\u00f3n estrat\u00e9gica, tecnol\u00f3gica, y de captaci\u00f3n de audiencias j\u00f3venes en RTVE y RTP"],"prefix":"10.4185","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-5606-3236","authenticated-orcid":false,"given":"C\u00e9sar Fieiras","family":"Fieiras Ceide","sequence":"first","affiliation":[]},{"given":"Miguel","family":"T\u00fa\u00f1ez L\u00f3pez","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0003-0814-6779","authenticated-orcid":false,"given":"Jorge Pedro","family":"Sousa","sequence":"additional","affiliation":[]}],"member":"2692","published-online":{"date-parts":[[2023,4,18]]},"reference":[{"key":"121378","doi-asserted-by":"crossref","unstructured":"Azurmendi, A. 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