{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,11,1]],"date-time":"2025-11-01T09:35:25Z","timestamp":1761989725249,"version":"3.40.5"},"reference-count":46,"publisher":"Forum XXI","issue":"81","license":[{"start":{"date-parts":[[2023,4,21]],"date-time":"2023-04-21T00:00:00Z","timestamp":1682035200000},"content-version":"unspecified","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by-nc-nd\/4.0"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["RLCS"],"abstract":"<jats:p>Introducci\u00f3n: la innovaci\u00f3n para emprender modelos de negocios responsables y sostenibles es la m\u00e1xima actual en la lista de prioridades de la Uni\u00f3n Europea, en consonancia con los Objetivos de Desarrollo Sostenible marcados por las Naciones Unidas en su Agenda internacional para el 2030. La creaci\u00f3n y desarrollo de proyectos y empresas conscientes de su impacto en el planeta a corto, medio y largo plazo generan mucho m\u00e1s valor cuando este liderazgo proviene de una vocaci\u00f3n empresarial femenina, al optimizar el valor de la diversidad en la gesti\u00f3n de los recursos, tradicionalmente dirigidos por el ecosistema masculino. Metodolog\u00eda: se aplica una triangulaci\u00f3n metodol\u00f3gica con entrevistas en profundidad a informantes clave internacionales, an\u00e1lisis de contenidos digitales en las regiones de Andaluc\u00eda (Espa\u00f1a) y Aveiro (Portugal) y la revisi\u00f3n de literatura cient\u00edfica previa. Resultados: las nuevas startups hispano lusas siguen siendo lideradas mayoritariamente por hombres, mientras que la cuota de liderazgo emprendedor femenino abarca en torno a un 26,5% del total de la muestra. Discusi\u00f3n: aunque exista un amplio rango de mejora en presencia y comunicaci\u00f3n, las mujeres est\u00e1n incrementando su actividad emprendedora e innovadora. En todo caso, la co-responsabilidad con la comunidad y el cuidado del legado medioambiental son valores de diferenciaci\u00f3n profesional a\u00fan latentes. \u00a0Conclusiones: la investigaci\u00f3n pone de manifiesto datos objetivos actuales internacionales referentes a la comunicaci\u00f3n digital corporativa, que permiten ofrecer una visi\u00f3n completa sobre la realidad de las mujeres que est\u00e1n apostando por modelos de negocios cuya misi\u00f3n, visi\u00f3n y valores se centran en la sostenibilidad.<\/jats:p>","DOI":"10.4185\/rlcs-2023-1978","type":"journal-article","created":{"date-parts":[[2023,4,21]],"date-time":"2023-04-21T20:38:27Z","timestamp":1682109507000},"page":"474-490","source":"Crossref","is-referenced-by-count":7,"title":["Sostenibilidad femenina y startups: an\u00e1lisis de la comunicaci\u00f3n del liderazgo de mujeres emprendedoras  en Espa\u00f1a y Portugal"],"prefix":"10.4185","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-7205-5639","authenticated-orcid":false,"given":"Rocio","family":"Torres-Mancera","sequence":"first","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-8063-0525","authenticated-orcid":false,"given":"Estrella","family":"Mart\u00ednez-Rodrigo","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0003-2630-294X","authenticated-orcid":false,"given":"Claudia","family":"Amaral Santos","sequence":"additional","affiliation":[]}],"member":"2692","published-online":{"date-parts":[[2023,4,21]]},"reference":[{"key":"121636","doi-asserted-by":"crossref","unstructured":"Ahmad, N., Ullah, Z., Mahmood, A., Ariza-Montes, A., Vega-Mu\u00f1oz, A., Han, H., & Scholz, M. 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