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\u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044f\u043c\u0438 \u0418\u0418-\u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 \u0438 \u043e\u0431\u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0430 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u043e\u0433\u043e \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u043a\u043e\u043c\u043f\u044c\u044e\u0442\u0435\u0440\u043d\u043e\u0433\u043e \u0437\u0440\u0435\u043d\u0438\u044f \u0438 \u0431\u0438\u043e\u043c\u0435\u0442\u0440\u0438\u0438 \u0432 \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u044d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e-\u0438\u043d\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439.<\/jats:p>\n                                                                                            <jats:p>The article explores the use of biometric technologies and computer vision in neuromarketing as data sources for the development of emotionally-informed marketing campaigns. It presents fundamental principles and examples of applying biometrics and computer vision technologies to assess consumer reactions. The advantages of objectively capturing emotions are substantiated in comparison with traditional survey methods, and the core role of neuromarketing as a concept for improving marketing communications is clarified. Differences in the types of data provided by each approach and their integrative value for creating personalized marketing messages at the intersection of emotion and information are identified. The potential of artificial intelligence and machine learning for interpreting and predicting consumer behaviour based on visual and physiological signals processed by computer systems is emphasized. The goals of neuromarketing are aligned with the capabilities of AI technologies, and the necessity of jointly applying computer vision and biometrics in designing emotionally-informed marketing campaigns is justified.<\/jats:p>","DOI":"10.47576\/2949-1894.2025.6.6.015","type":"journal-article","created":{"date-parts":[[2025,10,10]],"date-time":"2025-10-10T06:36:24Z","timestamp":1760078184000},"page":"133-140","source":"Crossref","is-referenced-by-count":0,"title":["\u0418\u0418 \u0438 \u043d\u0435\u0439\u0440\u043e\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433: \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043c\u043f\u044c\u044e\u0442\u0435\u0440\u043d\u043e\u0433\u043e \u0437\u0440\u0435\u043d\u0438\u044f \u0438 \u0431\u0438\u043e\u043c\u0435\u0442\u0440\u0438\u0438 \u0432 \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 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\u0410.\u00a0\u0413., \u0421\u043e\u043b\u043e\u0432\u044c\u0435\u0432\u0430 \u0414.\u00a0\u0412., \u0413\u043e\u043b\u044f\u043a\u043e\u0432\u0430 \u041c.\u00a0\u0414., \u041a\u043e\u043d\u0434\u0430\u043a\u043e\u0432\u0430 \u0412.\u00a0\u0410. \u0412\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0438 \u0430\u0443\u0434\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u043d\u0435\u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u044b\u0435 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438 \u044d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \/\/ \u041f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433. 2022. \u2116 5 (302). \u0421. 25\u201333."},{"key":"4","unstructured":"\u0413\u043e\u0440\u044f\u0447\u043a\u0438\u043d \u0411.\u00a0\u0421., \u041a\u0438\u0442\u043e\u0432 \u041c.\u00a0\u0410. \u041a\u043e\u043c\u043f\u044c\u044e\u0442\u0435\u0440\u043d\u043e\u0435 \u0437\u0440\u0435\u043d\u0438\u0435 \/\/ E-Scio. 2020. \u2116 9 (48). \u0421. 317\u2013345."},{"key":"5","doi-asserted-by":"crossref","unstructured":"\u0417\u0430\u0432\u044c\u044f\u043b\u043e\u0432\u0430 \u041e.\u00a0\u0412. \u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u043d\u0435\u0439\u0440\u043e\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0432 \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u043a\u043e\u0433\u043d\u0438\u0442\u0438\u0432\u043d\u043e\u0439 \u043c\u043e\u0434\u0435\u043b\u0438 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f \/\/ \u042d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0432\u0435\u043a\u0442\u043e\u0440. 2024. \u2116 4 (39). \u0421. 30\u201334.","DOI":"10.36807\/2411-7269-2024-4-39-30-34"},{"key":"6","unstructured":"\u0417\u0430\u0439\u0446\u0435\u0432\u0430 \u0415.\u00a0\u0421. \u042d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432 \u0440\u0430\u0437\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438: \u043a\u0430\u043a \u0447\u0443\u0432\u0441\u0442\u0432\u0430 \u0432\u043b\u0438\u044f\u044e\u0442 \u043d\u0430 \u0432\u043e\u0441\u043f\u0440\u0438\u044f\u0442\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \/\/ \u042d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430 \u0438 \u0431\u0438\u0437\u043d\u0435\u0441: \u0442\u0435\u043e\u0440\u0438\u044f \u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430. 2025. \u2116 6 (124). \u0421. 48\u201355."},{"key":"7","unstructured":"\u041a\u043b\u0435\u0442 \u041c.\u00a0\u041f., \u0422\u0445\u043e\u0440\u0438\u043a\u043e\u0432 \u0411.\u00a0\u0410. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u043d\u0435\u0439\u0440\u043e\u0441\u0435\u0442\u0435\u0432\u044b\u0445 \u0438 \u043a\u043e\u0433\u043d\u0438\u0442\u0438\u0432\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 \u0434\u043b\u044f \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0431\u0440\u0435\u043d\u0434-\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u0436\u0435\u0439 \/\/ \u041f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433. 2024. \u2116 6. \u0421. 46\u201349."},{"key":"8","unstructured":"\u041e\u043d\u043e\u043a\u043e\u0439 \u041b.\u00a0\u0421., \u041c\u043e\u0440\u0435\u0432 \u0415.\u00a0\u0410. \u041f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 \u043a\u043e\u043c\u043f\u044c\u044e\u0442\u0435\u0440\u043d\u043e\u0433\u043e \u0437\u0440\u0435\u043d\u0438\u044f \u0432 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0435 \u0438 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0438 \/\/ \u0414\u0438\u0441\u043a\u0443\u0441\u0441\u0438\u044f. 2021. \u2116 1 (104). \u0421. 24\u201330."},{"key":"9","unstructured":"\u0422\u0430\u0442\u0430\u0440\u0438\u043d\u043e\u0432 \u041a.\u00a0\u0410. \u041d\u0435\u0439\u0440\u043e\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433: \u043a\u0430\u043a \u044d\u043c\u043e\u0446\u0438\u0438 \u0432\u043b\u0438\u044f\u044e\u0442 \u043d\u0430 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0435 \/\/ \u041f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433. 2025. \u2116 1. \u0421. 35\u201339."},{"key":"10","doi-asserted-by":"crossref","unstructured":"Yadav T. AI in Neuromarketing: Understanding Consumer Emotions and Behavior through Machine Learning \/\/ International Journal For Multidisciplinary Research. 2024. Vol. 6, Issue 5. September\u2013October.","DOI":"10.36948\/ijfmr.2024.v06i05.28154"}],"container-title":["Innovative economy: information, analytics, forecasts"],"original-title":[],"language":"ru","deposited":{"date-parts":[[2025,10,10]],"date-time":"2025-10-10T06:36:58Z","timestamp":1760078218000},"score":1,"resource":{"primary":{"URL":"https:\/\/ieiap.ru\/journal"}},"subtitle":["AI and neuromarketing: the use of computer vision and biometrics in shaping emotionally-informed marketing campaigns"],"short-title":[],"issued":{"date-parts":[[2025,9,17]]},"references-count":10,"journal-issue":{"issue":"6","published-online":{"date-parts":[[2025,9,17]]}},"URL":"https:\/\/doi.org\/10.47576\/2949-1894.2025.6.6.015","relation":{},"ISSN":["2949-1894"],"issn-type":[{"value":"2949-1894","type":"electronic"}],"subject":[],"published":{"date-parts":[[2025,9,17]]}}}