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\u043e\u0431\u044a\u0435\u0434\u0438\u043d\u044f\u044e\u0449\u0435\u0439 \u0434\u0430\u043d\u043d\u044b\u0435 \u0438\u0437 \u043e\u0444\u043b\u0430\u0439\u043d-, \u043e\u043d\u043b\u0430\u0439\u043d- \u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u043d\u0430 \u0431\u0430\u0437\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 \u0441\u043a\u0432\u043e\u0437\u043d\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u0438 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430. \u041e\u0431\u043e\u0441\u043d\u043e\u0432\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0430 \u043e\u0442 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0432\u043e\u0440\u043e\u043d\u043e\u043a \u043a \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u043c\u043e\u0434\u0435\u043b\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e\u0433\u043e \u043f\u0443\u0442\u0438, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0435\u0439 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f\u043c\u0438 \u0441 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044f\u043c\u0438 \u0432\u043e \u0432\u0441\u0435\u0445 \u0442\u043e\u0447\u043a\u0430\u0445 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0430. \u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u044b \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0435\u0434\u0438\u043d\u043e\u0439 \u0432\u043e\u0440\u043e\u043d\u043a\u0438, \u0435\u0435 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430, \u044d\u0442\u0430\u043f\u044b \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u044f \u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u0440\u0435\u0434\u043f\u043e\u0441\u044b\u043b\u043a\u0438 \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438. \u041e\u0441\u043e\u0431\u043e\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0443\u0434\u0435\u043b\u0435\u043d\u043e \u0440\u043e\u043b\u0438 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430 \u0432 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0435 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438, \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438, \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0432. \u041f\u043e\u0434\u0447\u0435\u0440\u043a\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0437\u043d\u0430\u0447\u0438\u043c\u043e\u0441\u0442\u044c \u0435\u0434\u0438\u043d\u043e\u0439 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u0434\u043b\u044f \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0438 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c\u0438.<\/jats:p>\n                  <jats:p>The article presents both theoretical and practical foundations for constructing a unified omnichannel sales funnel that consolidates data from offline, online, and mobile channels using end-to-end analytics and artificial intelligence (AI) technologies. It substantiates the need to move from segmented funnels to an integrated customer journey model that enables effective management of consumer interactions across all touchpoints. The article outlines the functional features of the unified funnel, its structure, implementation stages, and technological prerequisites. Special attention is given to the role of AI in supporting analytics, personalization, forecasting, and optimization of business processes. The significance of the unified funnel is emphasized as a crucial component of marketing\u2019s digital transformation and the enhancement of sales performance.<\/jats:p>","DOI":"10.47576\/2949-1908.2025.6.6.021","type":"journal-article","created":{"date-parts":[[2025,10,31]],"date-time":"2025-10-31T17:57:17Z","timestamp":1761933437000},"page":"178-187","source":"Crossref","is-referenced-by-count":0,"title":["\u041f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u0435 \u0435\u0434\u0438\u043d\u043e\u0439 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u0436 \u0438\u0437 \u043e\u0444\u043b\u0430\u0439\u043d, \u043e\u043d\u043b\u0430\u0439\u043d \u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0441 \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u0435\u043c \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 \u0441\u043a\u0432\u043e\u0437\u043d\u043e\u0439 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\u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0432 \u0431\u0438\u0437\u043d\u0435\u0441\u0435 \/\/ \u0412\u0435\u0441\u0442\u043d\u0438\u043a \u043d\u0430\u0443\u043a\u0438. 2024. \u0422. 2, \u2116 6(75). \u0421. 242\u2013249."},{"key":"5","unstructured":"\u041b\u0443\u043a\u0430\u0448\u043e\u0432 \u0410. \u0415. \u0412\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0441\u043a\u0432\u043e\u0437\u043d\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u043d\u0430 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u0438 \/\/ \u0412\u0435\u0441\u0442\u043d\u0438\u043a \u043c\u0430\u0433\u0438\u0441\u0442\u0440\u0430\u0442\u0443\u0440\u044b. 2020. \u2116 4-3(103). \u0421. 48\u201351."},{"key":"6","unstructured":"\u041c\u043e\u043a\u0448\u0430\u043d\u043e\u0432 \u041c. \u0412. \u041f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430 \u0432 \u0430\u043d\u0430\u043b\u0438\u0437\u0435 \u0434\u0430\u043d\u043d\u044b\u0445: \u043e\u0431\u0437\u043e\u0440 \u0442\u0435\u043a\u0443\u0449\u0435\u0433\u043e \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u044f \u0438 \u0431\u0443\u0434\u0443\u0449\u0438\u0445 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0439 \/\/ Universum: \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043d\u0430\u0443\u043a\u0438. 2024. \u0422. 1, \u2116 5(122). \u0421. 40\u201348."},{"key":"7","unstructured":"\u041d\u0438\u043a\u0438\u0442\u0438\u043d \u0412. \u0421. \u041f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u043e\u0433\u043e \u0441\u043a\u0432\u043e\u0437\u043d\u043e\u0433\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 \u0432 digital-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435 \/\/ \u0418\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u0438 \u0438 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0438. 2023. \u2116 6. \u0421. 340\u2013343."},{"key":"8","unstructured":"\u0421\u0435\u0440\u0433\u0435\u0435\u0432 \u0421. \u041c., \u0411\u0430\u0440\u044b\u043a\u0438\u043d \u0421. \u0415., \u041e\u0441\u0442\u0440\u043e\u0432\u0441\u043a\u0430\u044f \u041d. \u0412., \u042f\u0434\u044b\u043a\u0438\u043d \u0412. \u041a. \u0420\u0430\u0441\u0447\u0435\u0442 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u0434\u0432\u043e\u0439\u043d\u0438\u043a\u0430 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u0436 \/\/ \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0438 \u0440\u0438\u0441\u043a-\u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442.  2020. \u0422. 11, \u2116 3. \u0421. 286\u2013293."},{"key":"9","doi-asserted-by":"crossref","unstructured":"\u0428\u0430\u0440\u0430\u043f\u043e\u0432 \u041c. \u041c., \u041c\u0438\u0449\u0435\u043d\u043a\u043e \u0415. \u0412., \u0410\u043a\u0447\u0443\u0440\u0438\u043d\u0430 \u0414. \u0420., \u0412\u0435\u0440\u0436\u0438\u043a\u043e\u0432\u0441\u043a\u0438\u0439 \u0414. \u041d. \u041e\u0446\u0435\u043d\u043a\u0430 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043c\u0443\u043b\u044c\u0442\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439 \u0441 \u0418\u0418: \u0430\u043d\u0430\u043b\u0438\u0437 \u043f\u0440\u0438\u0440\u043e\u0441\u0442\u0430 \u043f\u0440\u043e\u0434\u0430\u0436 \u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438 \/\/ \u0418\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u043e\u043d\u043d\u0430\u044f \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430: \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f, \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430, \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u044b. 2025. \u2116 2. \u0421. 164\u2013172.","DOI":"10.47576\/2949-1894.2025.2.2.022"}],"container-title":["The Applied Economic Researches Journal"],"original-title":[],"language":"ru","deposited":{"date-parts":[[2025,10,31]],"date-time":"2025-10-31T17:57:39Z","timestamp":1761933459000},"score":1,"resource":{"primary":{"URL":"https:\/\/prikeconi.ru\/journal"}},"subtitle":["Building a unified sales funnel from offline, online, and mobile data using AI-powered end-to-end analytics technologies"],"short-title":[],"issued":{"date-parts":[[2025,10,21]]},"references-count":9,"journal-issue":{"issue":"6","published-online":{"date-parts":[[2025,10,21]]}},"URL":"https:\/\/doi.org\/10.47576\/2949-1908.2025.6.6.021","relation":{},"ISSN":["2949-1908"],"issn-type":[{"value":"2949-1908","type":"electronic"}],"subject":[],"published":{"date-parts":[[2025,10,21]]}}}