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\u0440\u0435\u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438. \u041f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u044b \u043f\u0440\u0438 \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439 \u0432 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u0441\u0440\u0435\u0434\u0435.<\/jats:p>\n                                                                                            <jats:p>In the context of digitalization of business processes and the transformation of consumer behaviour models, the use of adaptive sales funnels built on artificial intelligence technologies is gaining particular relevance. This article examines the theoretical and methodological foundations as well as practical aspects of designing such funnels, taking into account the reorganization of the customer journey in real time. It is demonstrated that traditional linear sales funnel models lose their effectiveness under conditions of multichannel interaction and cyclical consumer actions. The study substantiates the need to transition to intelligent adaptive systems capable of dynamically restructuring stages of interaction and applying predictive analytics. Principles and functional manifestations of funnel adaptiveness are presented, methods of client stimulation are classified, algorithms for constructing customer journeys using AI are discussed, and a conceptual cycle of real-time journey reorganization is proposed. The findings can be applied in the development of intelligent, data-driven marketing strategies in the digital environment.<\/jats:p>","DOI":"10.47576\/2949-1916.2025.5.5.003","type":"journal-article","created":{"date-parts":[[2025,9,30]],"date-time":"2025-09-30T11:22:20Z","timestamp":1759231340000},"page":"28-37","source":"Crossref","is-referenced-by-count":0,"title":["\u0410\u0434\u0430\u043f\u0442\u0438\u0432\u043d\u044b\u0435 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u0436 \u043d\u0430 \u0431\u0430\u0437\u0435 \u0418\u0418: \u0440\u0435\u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u043f\u0443\u0442\u0438 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c 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\u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442 \u043c\u0435\u043d\u044f\u0435\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \/\/ \u041f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0442\u0438\u043a\u0438. 2022. \u2116 4 (57). \u0421. 84\u2013106."},{"key":"6","unstructured":"\u041c\u0438\u0445\u0430\u0439\u043b\u043e\u0432 \u0410. \u041d. \u0412\u043e\u0440\u043e\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 CRM: \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u0435, \u0434\u0438\u0430\u0433\u043d\u043e\u0441\u0442\u0438\u043a\u0430, \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \/\/ \u0412\u0435\u0441\u0442\u043d\u0438\u043a \u043d\u0430\u0443\u043a\u0438. 2025. \u0422. 3, \u2116 4 (85). \u0421. 819\u2013824."},{"key":"7","doi-asserted-by":"crossref","unstructured":"\u041c\u0438\u0449\u0435\u043d\u043a\u043e \u0415. \u0412., \u041b\u0435\u0432\u0447\u0435\u043d\u043a\u043e \u041a. \u0412., \u0428\u0438\u0440\u043e\u043a\u043e\u0432\u0430 \u042f. \u0410., \u041a\u0430\u0437\u0430\u0440\u044f\u043d \u0421. \u0410., \u0410\u043a\u0447\u0443\u0440\u0438\u043d\u0430 \u0414. \u0420. \u041f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439 \u0438 AI: \u043a\u0430\u043a \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u0438\u0437\u043c\u0435\u043d\u044f\u044e\u0442 \u043f\u043e\u0434\u0445\u043e\u0434\u044b \u043a \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u0438 \u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044e \/\/ \u041f\u0440\u0438\u043a\u043b\u0430\u0434\u043d\u044b\u0435 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f. 2025. \u2116 2. \u0421. 72\u201381.","DOI":"10.47576\/2949-1908.2025.2.2.008"},{"key":"8","doi-asserted-by":"crossref","unstructured":"\u041c\u0438\u0449\u0435\u043d\u043a\u043e \u0415. \u0412., \u0422\u0438\u043c\u043e\u0444\u0435\u0435\u0432 \u041a. \u0421., \u0414\u043e\u043c\u043d\u0438\u043d \u041f. \u0418. \u041f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0418\u0418-\u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 \u0432 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0438 \u0446\u0435\u043d\u0430\u043c\u0438 \u0438 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u0441\u043f\u0440\u043e\u0441\u0430 \/\/ \u041f\u0440\u0438\u043a\u043b\u0430\u0434\u043d\u044b\u0435 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f. 2025. \u2116 2. \u0421. 10\u201318.","DOI":"10.47576\/2949-1908.2025.2.2.001"},{"key":"9","doi-asserted-by":"crossref","unstructured":"\u0422\u043e\u043a\u0430\u0440\u0435\u0432 \u0411. \u0415., \u0421\u0435\u043c\u0435\u043d\u043e\u0432 \u0418. \u0412., \u0428\u043a\u0430\u0440\u043e\u0432\u0441\u043a\u0438\u0439 \u0421. \u0418. \u0421\u0440\u0430\u0432\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 \u043c\u043e\u0434\u0435\u043b\u0435\u0439 \u043f\u0443\u0442\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044f \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0439 \u0438 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u0441\u0440\u0435\u0434\u0430\u0445 \/\/ \u0412\u0435\u0441\u0442\u043d\u0438\u043a \u042e\u0436\u043d\u043e-\u0423\u0440\u0430\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u0433\u043e\u0441\u0443\u0434\u0430\u0440\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0430. \u0421\u0435\u0440\u0438\u044f: \u042d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430 \u0438 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442. 2021. \u0422. 15, \u2116 4. \u0421. 171\u2013180.","DOI":"10.14529\/em210418"},{"key":"10","doi-asserted-by":"crossref","unstructured":"\u0422\u043e\u043b\u0441\u0442\u043e\u0432\u0430 \u042d. \u0420., \u0421\u0438\u043b\u0430\u043a\u043e\u0432\u0430 \u041b. \u0412. \u041a\u043b\u0430\u0441\u0441\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u044f \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0432 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f\u0445 \u043c\u0430\u043b\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0434\u043b\u044f \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u044f \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u0436 \/\/ \u041e\u043c\u0441\u043a\u0438\u0439 \u043d\u0430\u0443\u0447\u043d\u044b\u0439 \u0432\u0435\u0441\u0442\u043d\u0438\u043a. \u0421\u0435\u0440\u0438\u044f \u00ab\u041e\u0431\u0449\u0435\u0441\u0442\u0432\u043e. \u0418\u0441\u0442\u043e\u0440\u0438\u044f. \u0421\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u00bb. 2023. \u0422. 8, \u2116 2. \u0421. 145\u2013154.","DOI":"10.25206\/2542-0488-2023-8-2-145-154"},{"key":"11","unstructured":"\u0426\u0435\u0445\u043e\u043c\u0441\u043a\u0438\u0439 \u0410. \u0412., \u0412\u0430\u043a\u0443\u043b\u0435\u043d\u043a\u043e \u041c. \u0421., \u041a\u0430\u0441\u044b\u043c\u043e\u0432\u0430 \u0414. \u041c., \u041e\u0445\u043e\u0442\u043d\u0438\u043a\u043e\u0432 \u0418. \u0412. \u041c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u044f \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0430\u0432\u0442\u043e\u0432\u043e\u0440\u043e\u043d\u043e\u043a \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445 \u0440\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u043e\u0433\u043e \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0430 \/\/ \u041c\u043e\u0441\u043a\u043e\u0432\u0441\u043a\u0438\u0439 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0436\u0443\u0440\u043d\u0430\u043b. 2022. \u2116 10. \u0421. 482\u2013489."},{"key":"12","unstructured":"\u0427\u0435\u0440\u0432\u043e\u0432\u0430 \u041d. \u0412. \u041f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u043d\u0435\u0439\u0440\u043e\u0441\u0435\u0442\u0435\u0439 \u0432 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c\u0438, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \/\/ \u0413\u0443\u043c\u0430\u043d\u0438\u0442\u0430\u0440\u043d\u044b\u0435, \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e-\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0438 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043d\u0430\u0443\u043a\u0438. 2024. \u2116 6. \u0421. 278\u2013282."}],"container-title":["Regional and Branch Economy"],"original-title":[],"language":"ru","deposited":{"date-parts":[[2025,9,30]],"date-time":"2025-09-30T11:22:38Z","timestamp":1759231358000},"score":1,"resource":{"primary":{"URL":"https:\/\/roecon.ru\/journal"}},"subtitle":["Adaptive sales funnels based on AI: reorganization of the customer journey in real time"],"short-title":[],"issued":{"date-parts":[[2025,9,17]]},"references-count":12,"journal-issue":{"issue":"5","published-online":{"date-parts":[[2025,9,17]]}},"URL":"https:\/\/doi.org\/10.47576\/2949-1916.2025.5.5.003","relation":{},"ISSN":["2949-1916"],"issn-type":[{"type":"electronic","value":"2949-1916"}],"subject":[],"published":{"date-parts":[[2025,9,17]]}}}