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\u0434\u0435\u043b\u0430\u044e\u0442\u0441\u044f \u0432\u044b\u0432\u043e\u0434\u044b \u043e \u0432\u044b\u0441\u043e\u043a\u043e\u0439 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0418\u0418-\u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438 \u043e\u0431\u0440\u0430\u0442\u043d\u043e\u0439 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043a\u0430\u043a \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u0438 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438.<\/jats:p>\n                                                                                            <jats:p>This article examines the concept of the reverse sales funnel as a tool for analyzing user dropouts to previous funnel stages and strategically guiding them back to the target action. It is argued that drop backs are not merely losses but can serve as a valuable source of consumer behavior data if analyzed in a timely manner. Special attention is given to the capabilities of artificial intelligence (AI) in identifying, interpreting, and predicting user fallback trajectories in order to support subsequent personalized marketing interventions. Applied algorithms that enhance the accuracy of detecting latent user states are analyzed. The article highlights the economic feasibility of analyzing user fallback and returning them to earlier funnel stages, given the lower cost compared to acquiring new users. The reverse funnel concept aligns with theoretical views on the increasing decision-making time of modern consumers, as it accounts for the diversity and chaos of consumer actions in the digital environment. Based on the study, conclusions are drawn about the high effectiveness of AI-supported reverse funnel mechanisms as tools for customer retention and conversion optimization.<\/jats:p>","DOI":"10.47576\/2949-1916.2025.5.5.016","type":"journal-article","created":{"date-parts":[[2025,9,30]],"date-time":"2025-09-30T11:22:20Z","timestamp":1759231340000},"page":"133-140","source":"Crossref","is-referenced-by-count":0,"title":["\u041e\u0431\u0440\u0430\u0442\u043d\u0430\u044f \u0432\u043e\u0440\u043e\u043d\u043a\u0430: \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u0435 AI \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u043e\u0442\u043a\u0430\u0442\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0432\u043e\u0437\u0432\u0440\u0430\u0442\u0430 \u043d\u0430 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0438\u0435 \u044d\u0442\u0430\u043f\u044b 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\u0432\u043e\u0440\u043e\u043d\u043e\u043a \u043f\u0440\u043e\u0434\u0430\u0436 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0445 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u0442\u0440\u0435\u043d\u0434\u043e\u0432 \/\/ \u041f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433. 2023. \u2116 10. \u0421. 3\u20138."},{"key":"4","doi-asserted-by":"crossref","unstructured":"\u041c\u0438\u0449\u0435\u043d\u043a\u043e \u0415.\u00a0\u0412., \u041b\u0435\u0432\u0447\u0435\u043d\u043a\u043e \u041a.\u00a0\u0412., \u0428\u0438\u0440\u043e\u043a\u043e\u0432\u0430 \u042f.\u00a0\u0410., \u041a\u0430\u0437\u0430\u0440\u044f\u043d \u0421.\u00a0\u0410., \u0410\u043a\u0447\u0443\u0440\u0438\u043d\u0430 \u0414.\u00a0\u0420. \u041f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439 \u0438 AI: \u043a\u0430\u043a \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u0438\u0437\u043c\u0435\u043d\u044f\u044e\u0442 \u043f\u043e\u0434\u0445\u043e\u0434\u044b \u043a \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u0438 \u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044e \/\/ \u041f\u0440\u0438\u043a\u043b\u0430\u0434\u043d\u044b\u0435 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f. 2025. \u2116 2. \u0421. 72\u201381.","DOI":"10.47576\/2949-1908.2025.2.2.008"},{"key":"5","unstructured":"\u041d\u0430\u0437\u0430\u0440\u043e\u0432\u0430 \u0410.\u00a0\u0414., \u041d\u0430\u0437\u0430\u0440\u043e\u0432 \u0414.\u00a0\u041c. \u0410\u043d\u0430\u043b\u0438\u0437 \u0438 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u0441\u0443\u0449\u043d\u043e\u0441\u0442\u044c \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u0436 \/\/ \u041c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u044b\u0439 \u0436\u0443\u0440\u043d\u0430\u043b \u043f\u0440\u0438\u043a\u043b\u0430\u0434\u043d\u044b\u0445 \u043d\u0430\u0443\u043a \u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 \u00abIntegral\u00bb. 2023. \u2116 1. \u0421. 24\u201332."},{"key":"6","doi-asserted-by":"crossref","unstructured":"\u0428\u0430\u0440\u0430\u043f\u043e\u0432 \u041c.\u00a0\u041c., \u041c\u0438\u0449\u0435\u043d\u043a\u043e \u0415.\u00a0\u0412., \u0410\u043a\u0447\u0443\u0440\u0438\u043d\u0430 \u0414.\u00a0\u0420., \u0412\u0435\u0440\u0436\u0438\u043a\u043e\u0432\u0441\u043a\u0438\u0439 \u0414.\u00a0\u041d. \u041e\u0446\u0435\u043d\u043a\u0430 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043c\u0443\u043b\u044c\u0442\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439 \u0441 \u0418\u0418: \u0430\u043d\u0430\u043b\u0438\u0437 \u043f\u0440\u0438\u0440\u043e\u0441\u0442\u0430 \u043f\u0440\u043e\u0434\u0430\u0436 \u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438 \/\/ \u0418\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u043e\u043d\u043d\u0430\u044f \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430: \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f, \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430, \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u044b. 2025. \u2116 2. \u0421. 164\u2013172.","DOI":"10.47576\/2949-1894.2025.2.2.022"},{"key":"7","doi-asserted-by":"crossref","unstructured":"Gao H., Liu H., Lin W., Chen C. Graph-theoretic approach to detecting real-time intents within purchase conversion funnel using clickstream data \/\/ Kybernetes. 2023. Vol. 52, \u2116 11. P\u0440. 5139\u20135163.","DOI":"10.1108\/K-06-2021-0473"},{"key":"8","doi-asserted-by":"crossref","unstructured":"Liberali G., Ferecatu A. Morphing for Consumer Dynamics: Bandits Meet HMM. URL: http:\/\/dx.doi.org\/10.2139\/ssrn.3495518 (\u0434\u0430\u0442\u0430 \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u044f: 22.07.2025).","DOI":"10.2139\/ssrn.3495518"},{"key":"9","doi-asserted-by":"crossref","unstructured":"Nanayakkara P.\u00a0R., Jayalath M.\u00a0M., Thibbotuwawa A., Perera H.\u00a0N. A circular reverse logistics framework for handling e-commerce returns \/\/ Cleaner Logistics and Supply Chain. 2022. Vol. 5. Article 100080.","DOI":"10.1016\/j.clscn.2022.100080"}],"container-title":["Regional and Branch Economy"],"original-title":[],"language":"ru","deposited":{"date-parts":[[2025,9,30]],"date-time":"2025-09-30T11:23:07Z","timestamp":1759231387000},"score":1,"resource":{"primary":{"URL":"https:\/\/roecon.ru\/journal"}},"subtitle":["Reverse funnel: application of AI for analyzing user dropouts and return to previous sales stages"],"short-title":[],"issued":{"date-parts":[[2025,9,17]]},"references-count":9,"journal-issue":{"issue":"5","published-online":{"date-parts":[[2025,9,17]]}},"URL":"https:\/\/doi.org\/10.47576\/2949-1916.2025.5.5.016","relation":{},"ISSN":["2949-1916"],"issn-type":[{"type":"electronic","value":"2949-1916"}],"subject":[],"published":{"date-parts":[[2025,9,17]]}}}