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Another goal is to fill an academic gap between internationalization theories and cultural management, contributing with the compilation and description of the main techniques employed by the market through a qualitative approach to the methodology and content analysis on decision-makers\u2019 interviews. The results can confirm the internationalization model mostly used by the sector, which prefers a phased method. Main entry strategies, territory-choosing process, and motivations and reasons behind this process are also investigated.<\/jats:p>","DOI":"10.47743\/saeb-2019-0018","type":"journal-article","created":{"date-parts":[[2020,12,8]],"date-time":"2020-12-08T09:55:54Z","timestamp":1607421354000},"page":"91-112","source":"Crossref","is-referenced-by-count":6,"title":["INTERNATIONALIZATION STRATEGIES IN MUSIC FESTIVALS"],"prefix":"10.47743","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-2751-7272","authenticated-orcid":false,"given":"Am\u00e9lia Maria Pinto da Cunha","family":"Brand\u00e3o","sequence":"first","affiliation":[{"name":"Universidade do Porto Portugal  Faculdade de Economia"}]},{"given":"Rodrigo Ferreira","family":"de Oliveira","sequence":"additional","affiliation":[{"name":"Universidade do Porto Portugal  Faculdade de Economia"}]}],"member":"27629","published-online":{"date-parts":[[2019]]},"reference":[{"key":"ref0","doi-asserted-by":"publisher","unstructured":"Aguiar, L., 2017. 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