{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,24]],"date-time":"2026-02-24T03:55:58Z","timestamp":1771905358630,"version":"3.50.1"},"reference-count":14,"publisher":"Universidade Federal de Santa Catarina (UFSC)","license":[{"start":{"date-parts":[[2025,3,14]],"date-time":"2025-03-14T00:00:00Z","timestamp":1741910400000},"content-version":"unspecified","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Encontros Bibli"],"abstract":"<jats:p>Objetivo: Presentar el monogr\u00e1fico que aborda los nuevos escenarios de la sociedad digital ante el reto de la Inteligencia Artificial Generativa (IA), destacando sus implicaciones tecnol\u00f3gicas, \u00e9ticas, epistemol\u00f3gicas y sociales. El art\u00edculo busca presentar los estudios seleccionados, enfatizando sus contribuciones a sectores como la educaci\u00f3n, los medios de comunicaci\u00f3n y la bibliotecolog\u00eda, y proponiendo pautas para la integraci\u00f3n responsable de estas herramientas.\r\nM\u00e9todo: La investigaci\u00f3n adopta un enfoque interdisciplinario, combinando m\u00e9todos cualitativos y cuantitativos, basados en el an\u00e1lisis de estudios emp\u00edricos y te\u00f3ricos desarrollados por investigadores de varios pa\u00edses, entre ellos Brasil, Espa\u00f1a, Italia y Portugal. El universo abarca aplicaciones de IA en contextos educativos, medi\u00e1ticos e institucionales.\r\nResultado: Los principales resultados destacan la democratizaci\u00f3n del acceso a la creaci\u00f3n de contenidos a trav\u00e9s de la IA generativa, la transformaci\u00f3n de los paradigmas tradicionales de producci\u00f3n y evaluaci\u00f3n del conocimiento, y los desaf\u00edos relacionados con el sesgo algor\u00edtmico, el impacto energ\u00e9tico y las desigualdades sociales. Tambi\u00e9n se destaca el potencial de la IA para personalizar los servicios educativos y bibliotecarios, al tiempo que se alerta sobre cuestiones \u00e9ticas y epistemol\u00f3gicas.\r\nConclusiones: El principal aporte de la monograf\u00eda es ofrecer una visi\u00f3n estructurada sobre las implicaciones transversales de la IA generativa, sistematizando avances y desaf\u00edos. El texto propone marcos normativos y colaborativos que garanticen una implementaci\u00f3n equitativa, sostenible y responsable de estas tecnolog\u00edas. Se refuerza la importancia de un di\u00e1logo \u00e9tico e interdisciplinario para alinear los avances tecnol\u00f3gicos con los valores sociales.\r\nPALABRAS CLAVE: Inteligencia Artificial. \u00c9tica. Educaci\u00f3n. Sostenibilidad. Equidad.<\/jats:p>","DOI":"10.5007\/1518-2924.2025.e105080","type":"journal-article","created":{"date-parts":[[2025,3,28]],"date-time":"2025-03-28T00:46:27Z","timestamp":1743122787000},"page":"1-7","source":"Crossref","is-referenced-by-count":6,"title":["Los nuevos escenarios de la sociedad digital ante el desaf\u00edo de la inteligencia artificial (IA) generativa","The new scenarios of the digital society in the face of the challenge of Generative Artificial Intelligence (AI)","Os novos cen\u00e1rios da sociedade digital diante do desafio da Intelig\u00eancia Artificial (IA) Gerativa"],"prefix":"10.5007","volume":"30","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-7631-2292","authenticated-orcid":false,"given":"Xabier Mart\u00ednez","family":"Mart\u00ednez-Rol\u00e1n","sequence":"first","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9380-3552","authenticated-orcid":false,"given":"Francisco","family":"Cabezuelo Lorenzo","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-3278-0326","authenticated-orcid":false,"given":"Lidia","family":"Oliveira","sequence":"additional","affiliation":[]}],"member":"2924","published-online":{"date-parts":[[2025,3,14]]},"reference":[{"key":"1514684","doi-asserted-by":"crossref","unstructured":"AMARATUNGA, T. 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