{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2022,4,1]],"date-time":"2022-04-01T23:46:50Z","timestamp":1648856810345},"reference-count":0,"publisher":"Universidade Federal de Santa Catarina (UFSC)","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["R. Ci. Adm."],"abstract":"<jats:p>Esta pesquisa procurou verificar se a componente \u201crecursos humanos\u201d est\u00e1 sendo considerada na produ\u00e7\u00e3o acad\u00eamica brasileira sobre Marketing de Relacionamento e Customer Relationship Management (CRM). Foram analisados artigos publicados nas revistas de Administra\u00e7\u00e3o, com Qualis A2 a B1, incluindo apenas um B2, no per\u00edodo de 2008 a 2013. Por meio da pesquisa bibliogr\u00e1fica e da an\u00e1lise de conte\u00fado dos artigos, constatou-se que ainda \u00e9 embrion\u00e1rio o esfor\u00e7o nesta tem\u00e1tica. Dos 23 artigos que trataram sobre Marketing de Relacionamento e CRM, apenas sete mencionaram o papel das pessoas nessas iniciativas organizacionais.<\/jats:p>","DOI":"10.5007\/2175-8077.2015v17n42p9","type":"journal-article","created":{"date-parts":[[2015,9,25]],"date-time":"2015-09-25T11:32:35Z","timestamp":1443180755000},"page":"09-21","source":"Crossref","is-referenced-by-count":0,"title":["Marketing de Relacionamento e Customer Relationship Management: uma an\u00e1lise da produ\u00e7\u00e3o cient\u00edfica nacional \u00e0 luz do componente \u201crecursos humanos\u201d"],"prefix":"10.5007","author":[{"given":"Wesley Ricardo","family":"Souza Freitas","sequence":"first","affiliation":[]},{"given":"Eliana","family":"Cunico","sequence":"additional","affiliation":[]},{"given":"Cristiane Drebes","family":"Pedron","sequence":"additional","affiliation":[]}],"member":"2924","published-online":{"date-parts":[[2015,8,14]]},"container-title":["Revista de Ci\u00eancias da Administra\u00e7\u00e3o"],"original-title":[],"link":[{"URL":"https:\/\/periodicos.ufsc.br\/index.php\/adm\/article\/download\/2175-8077.2015v17n42p9\/pdf_59","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/periodicos.ufsc.br\/index.php\/adm\/article\/download\/2175-8077.2015v17n42p9\/pdf_59","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2020,11,5]],"date-time":"2020-11-05T17:22:58Z","timestamp":1604596978000},"score":1,"resource":{"primary":{"URL":"https:\/\/periodicos.ufsc.br\/index.php\/adm\/article\/view\/2175-8077.2015v17n42p9"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2015,8,14]]},"references-count":0,"URL":"https:\/\/doi.org\/10.5007\/2175-8077.2015v17n42p9","relation":{},"ISSN":["2175-8077","1516-3865"],"issn-type":[{"value":"2175-8077","type":"electronic"},{"value":"1516-3865","type":"print"}],"subject":[],"published":{"date-parts":[[2015,8,14]]}}}