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                    <given_name>Hilary</given_name>
                    <surname>Collins</surname>
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                  <title>Creative Research</title>
                  <subtitle>The Theory and Practice of Research for the Creative Industries</subtitle>
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                  <JATS1:p>Creative Research helps readers define their research problem, decide on an appropriate research process and then undertake the project.</JATS1:p>
                  <JATS1:p>Throughout the book, Hilary Collins introduces and analyzes different techniques and procedures for collecting and analyzing a variety of data. The skills necessary to promote the effectiveness and validity of research within the creative industries are highlighted in case studies, all of which also demonstrate what a well-designed research project can achieve.</JATS1:p>
                  <JATS1:p>New to the second edition are detailed explorations of design thinking and ethnography as well as all new case studies on emerging tools and photographic enthnography.</JATS1:p>
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                  <year>2018</year>
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                <isbn media_type="electronic">9781474247115</isbn>
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                  <publisher_name>Bloomsbury Publishing Plc</publisher_name>
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