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Moreover, the 13 most-viewed press conferences were qualitatively analyzed using framing theory to determine their dominant frames and sentiments. The analysis revealed that audiences who perceive a risky situation are willing to watch longer videos, post more comments than on other videos, and emit negative or neutral frames when they feel gaps in the official information.<\/jats:p>","DOI":"10.5055\/jem.0963","type":"journal-article","created":{"date-parts":[[2026,2,24]],"date-time":"2026-02-24T23:02:49Z","timestamp":1771974169000},"page":"61-82","source":"Crossref","is-referenced-by-count":1,"title":["Content analysis and audience impact measure of World Health Organization\u2019s press conferences on YouTube during the COVID-19 pandemic"],"prefix":"10.5055","volume":"24","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-6335-6977","authenticated-orcid":false,"given":"Christian Jara","family":"Am\u00e9zaga","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"3008","published-online":{"date-parts":[[2026,2,1]]},"reference":[{"key":"99307","doi-asserted-by":"crossref","unstructured":"Abdelrahman M: Personality traits, risk perception, and protective behaviors of Arab residents of Qatar during the COVID-19 pandemic. 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