{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,24]],"date-time":"2026-03-24T04:55:54Z","timestamp":1774328154085,"version":"3.50.1"},"reference-count":0,"publisher":"Enpresa Institutua - Instituto de Economia Aplicada a la Empresa","issue":"1","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["cuadernosgestion"],"abstract":"<jats:p>This article examines the impact of digital influencers\u00b4 recommendations, especially Instagrammers, on the purchase intention of healthy food. In addition to the direct influence of source credibility on behavioral intention, the study also examines the influence of self-brand congruence and consumers\u2019 involvement with healthy food on purchase intention. To test research hypotheses, a quantitative study was conducted with 221 Portuguese consumers. High and low involvement with healthy food groups were classified by K-Means Clustering, and the analysis of the structure and the measurement models was performed by using Smart-PLS software. The results confirmed that Instagrammers\u2019 credibility drives self-brand congruence and purchase intention for healthy food. It was also confirmed that the involvement with healthy food moderates the influence of self-brand congruity and Instagrammers\u2019 credibility on consumers\u2019 intention to purchase healthy food, and that brand self-congruence partially mediates the influence of Instagrammers\u2019 credibility on purchase intention. Overall, this work offers relevant insights for both marketing managers and researchers, as it demonstrates the importance of considering the indirect effects of source credibility on purchase intention of healthy food and of comparing consumers with high and low product involvement to effectively evaluate the impact of digital influencers\u2019 in healthy food endorsement.<\/jats:p>","DOI":"10.5295\/cdg.221693ea","type":"journal-article","created":{"date-parts":[[2023,1,18]],"date-time":"2023-01-18T15:16:53Z","timestamp":1674055013000},"page":"75-86","source":"Crossref","is-referenced-by-count":7,"title":["The influence of Instagrammers\u2019 recommendations on healthy food purchase intention: The role of consumer involvement"],"prefix":"10.5295","volume":"23","author":[{"name":"Assistant Professor at the School of Economics and Management, University of Porto - Rua Dr. Roberto Frias - 4200-464 \u2013 Porto \u2013 Portugal \u2013 Telephone: +351 225 571 100 \u2013 e-mail marketing.belem@gmail.com","sequence":"first","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-4057-360X","authenticated-orcid":false,"given":"Belem","family":"Barbosa","sequence":"first","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-8298-9208","authenticated-orcid":false,"given":"Edar","family":"A\u00f1a\u00f1a","sequence":"additional","affiliation":[]},{"name":"Associate Professor at Universidade Federal de Pelotas \u2013 Rua Gomes Carneiro, 1 \u2013 96.015-560 \u2013 Pelotas \u2013 RS \u2013 Brazil \u2013 Telephone: +55 53 98405 1004 \u2013 e-mail edaranana@gmail.com","sequence":"additional","affiliation":[]}],"member":"3251","published-online":{"date-parts":[[2023,1,18]]},"container-title":["Cuadernos de Gesti\u00f3n"],"original-title":[],"deposited":{"date-parts":[[2023,11,21]],"date-time":"2023-11-21T11:41:21Z","timestamp":1700566881000},"score":1,"resource":{"primary":{"URL":"https:\/\/ojs.ehu.eus\/index.php\/CG\/article\/view\/24229"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2023,1,18]]},"references-count":0,"journal-issue":{"issue":"1","published-online":{"date-parts":[[2023,1,18]]}},"URL":"https:\/\/doi.org\/10.5295\/cdg.221693ea","relation":{},"ISSN":["1131-6837","1988-2157"],"issn-type":[{"value":"1131-6837","type":"print"},{"value":"1988-2157","type":"electronic"}],"subject":[],"published":{"date-parts":[[2023,1,18]]}}}