{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,8,15]],"date-time":"2025-08-15T02:37:14Z","timestamp":1755225434754,"version":"3.43.0"},"reference-count":50,"publisher":"Ubiquity Press, Ltd.","license":[{"start":{"date-parts":[[2025,8,13]],"date-time":"2025-08-13T00:00:00Z","timestamp":1755043200000},"content-version":"unspecified","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0"}],"funder":[{"DOI":"10.13039\/100013328","name":"Research Organization of Information and Systems","doi-asserted-by":"publisher","award":["Strategic Research Projects grant"],"award-info":[{"award-number":["Strategic Research Projects grant"]}],"id":[{"id":"10.13039\/100013328","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/501100001691","name":"Japan Society for the Promotion of Science","doi-asserted-by":"publisher","award":["JP21K02938"],"award-info":[{"award-number":["JP21K02938"]}],"id":[{"id":"10.13039\/501100001691","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["CODATA"],"abstract":"<jats:p>People\u2019s risk perceptions toward the COVID-19 pandemic have been well documented, but the understanding of how pandemic-related information elicits public health behaviours and how different cultural, geographic, and policy contexts influence them is still limited. This study aimed to identify similarities and differences among the UK, Japan, and Taiwan to empirically investigate how people evaluate COVID-19-related information when deciding whether to take risk-averse behaviour. It also explored whether subgroups exist among the public that share similar characteristics related to attitude change on COVID-19 situations. Comparative regional surveys incorporating identical conjoint experimental design were administered. A conjoint analysis conducted on each region\u2019s data found that people in Japan and Taiwan decided whether to perform risk-averse behaviour based on the nationwide number of new daily infections, while those in the UK placed the most importance on the situation of direct contact via the presence of infections in their workplace or home. Statistical clustering using a finite mixture model revealed two distinctive sub-groups across each region: a risk-taking class with a low frequency of risk-averse behaviour, comprising predominantly young men and vaccine-hesitant individuals with low trust in governmental health policy; and a prudent class with a high frequency of risk-averse behaviour, comprising individuals with higher science literacy. The study\u2019s findings can contribute to policymakers\u2019 and medical experts\u2019 deeper understanding of the relationship between information provision and behaviours related to a new infectious disease, as well as emphasise that data-driven analysis can be leveraged to gain deeper insights into complex societal behaviours.<\/jats:p>","DOI":"10.5334\/dsj-2025-021","type":"journal-article","created":{"date-parts":[[2025,8,13]],"date-time":"2025-08-13T11:56:11Z","timestamp":1755086171000},"page":"21","source":"Crossref","is-referenced-by-count":0,"title":["Evaluating COVID-19 Information and Risk-Averse Behaviours: Insights from Conjoint and Clustering Analyses in the UK, Japan, and Taiwan"],"prefix":"10.5334","volume":"24","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-5025-4808","authenticated-orcid":false,"given":"Naoko","family":"Kato-Nitta","sequence":"first","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0003-0076-7490","authenticated-orcid":false,"given":"Yusuke","family":"Inagaki","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-4074-0148","authenticated-orcid":false,"given":"Tadahiko","family":"Maeda","sequence":"additional","affiliation":[]}],"member":"3285","published-online":{"date-parts":[[2025,8,13]]},"reference":[{"issue":"3","key":"key20250813115605_B1","doi-asserted-by":"crossref","first-page":"295","DOI":"10.1007\/s10806-011-9311-9","article-title":"\u2018Assumptions of the deficit model type of thinking: ignorance, attitudes, and science communication in the debate on genetic engineering in agriculture\u2019","volume":"25","year":"2012","journal-title":"Journal of Agricultural and Environmental Ethics"},{"key":"key20250813115605_B2","volume-title":"Factorial survey experiments","year":"2014"},{"issue":"1","key":"key20250813115605_B3","doi-asserted-by":"crossref","first-page":"91","DOI":"10.1007\/s10198-023-01573-y","article-title":"\u2018Risk, time preferences, trustworthiness and COVID-19 preventive behavior: evidence from France\u2019","volume":"25","year":"2024","journal-title":"European Journal of Health Economics: HEPAC: Health Economics in Prevention and Care"},{"issue":"2","key":"key20250813115605_B4","doi-asserted-by":"crossref","first-page":"157","DOI":"10.1016\/j.amepre.2020.05.001","article-title":"\u2018Relationships between initial COVID-19 risk perceptions and protective health behaviors: A national survey\u2019","volume":"59","year":"2020","journal-title":"American Journal of Preventive Medicine"},{"issue":"9","key":"key20250813115605_B5","article-title":"\u2018Risk perception and COVID-19\u2019","volume":"17","year":"2020","journal-title":"International Journal of Environmental Research and Public Health"},{"issue":"11\u201312","key":"key20250813115605_B6","first-page":"1337","article-title":"\u2018The paradoxical effects of institutional trust on risk perception and risk management in the Covid-19 pandemic: Evidence from three societies\u2019","volume":"25","year":"2022","journal-title":"Journal of Risk Research"},{"issue":"3","key":"key20250813115605_B7","doi-asserted-by":"crossref","first-page":"273","DOI":"10.1007\/BF00994135","article-title":"\u2018Latent class metric conjoint analysis\u2019","volume":"3","year":"1992","journal-title":"Marketing Letters"},{"key":"key20250813115605_B8","doi-asserted-by":"crossref","first-page":"162","DOI":"10.1142\/9789811222078_0020","volume-title":"COVID-19","year":"2020"},{"key":"key20250813115605_B9","unstructured":"European Union. 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