{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,5,14]],"date-time":"2025-05-14T13:51:21Z","timestamp":1747230681300,"version":"3.40.5"},"reference-count":26,"publisher":"Revista Internacional de Relaciones Publicas","issue":"23","license":[{"start":{"date-parts":[[2022,6,30]],"date-time":"2022-06-30T00:00:00Z","timestamp":1656547200000},"content-version":"am","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/3.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["RIRP"],"abstract":"<jats:p>Media relations is at the core of Public Relations activities in both corporate, governmental, and non-governmental level. All and any organisation need to manage their relationship with the informative media to maintain a positive image in the public sphere. However, the relationship between press officers and journalists is a subject as old as controversial. Some authors find an interdependent relationship in their professional practice (eg. Chinem, 2003; Lopes, 2017), while others understand the press office as parajournalism (eg. Schudson, 2003; Ribeiro, 2015a; 2015c), an activity that manipulates the public opinion, through agenda-setting mechanisms (eg. Moloney, 2000). Bearing in mind these conflicting views, the main purpose of this study is to explore and critically discuss the journalist-press officers\u2019 relationship in the current Portuguese landscape. This study is relevant because there is no actual research on the journalism-PR relationship in the Portuguese context.\nThe article is structured in two main parts. The first part develops a brief theoretical review, which aims to discuss the practical and conceptual frontiers that involve the operational field of press office, situated in the relationship between professional sources of information and journalists. As the perception of the journalist-public relations relationship depends on the social-cultural, political and economic context, differences between countries are also debated in this theoretical section. In the second part of the article the main results of a survey applied to a sample of Portuguese journalists are discussed, to answer the research question that guided this research: How do journalists perceive the work of press advisors and the interactions established between them?\nThe questionnaire, disseminated via email, was administered between April 3 and June 25 of 2021 and it is focused on the journalist's praxis as well as on the values they attribute to press office work. The scope of this investigation is, therefore, based on the analysis of the routines, practices and values of the Portuguese journalists. According to the responses of 417 journalists, it was ascertained that the majority see a mutual respect environment between Press officers and Journalists. However, only 23% agreed that the relationship between them is one of interdependence. Even though most journalists prefer to resort to direct sources of information, they recognize the importance of the press office work and admit publishing content disseminated by the press offices, at least once a week. Furthermore, many journalists believe that the press office is actively associated with propaganda and that the journalism sphere could exist without PR practitioners. That suggests that a trustworthy and cooperative relationship between both professional groups has yet to be established.\nThis research enhances the reflection about the current state of the relationship between the Portuguese journalist and public relations spheres, from the journalist perspective. In addition, new insights are presented about media relations practices that can contribute to make it more proficient and respected. Finally, new avenues of research are proposed, centred in the journalist perspective and in the public relations view.<\/jats:p>","DOI":"10.5783\/rirp-23-2022-03-29-50","type":"journal-article","created":{"date-parts":[[2022,7,13]],"date-time":"2022-07-13T10:52:57Z","timestamp":1657709577000},"page":"29-50","source":"Crossref","is-referenced-by-count":0,"title":["Praxis e valores na assessoria de imprensa: A perce\u00e7\u00e3o dos jornalistas portugueses"],"prefix":"10.5783","volume":"12","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-2153-4231","authenticated-orcid":false,"given":"Teresa","family":"Figueiredo","sequence":"first","affiliation":[{"name":"Universidade da Beira Interior"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-7001-3622","authenticated-orcid":false,"given":"Gisela","family":"Gon\u00e7alves","sequence":"additional","affiliation":[{"name":"Universidade da Beira Interior"}]}],"member":"4184","published-online":{"date-parts":[[2022,6,30]]},"reference":[{"key":"ref0","unstructured":"ALMANSA, A. (2010). Assessorias de comunica\u00e7\u00e3o. S\u00e3o Caetano do Sul: Difus\u00e3o."},{"key":"ref1","unstructured":"ALMANSA, A. (2009). Relaciones P\u00fablicas Y Medios De Comunicaci\u00f3n. Estudio Del Caso Espa\u00f1ol. Raz\u00f3n y Palabra, 14 (70). Quito: Universidad de los Hemisferios. http:\/\/www.razonypalabra.org.mx\/Articulo%202%20Ana%20Almansa.pdf"},{"key":"ref2","doi-asserted-by":"publisher","unstructured":"ANDERSON, C. W., DOWNIE JR. L. & SCHUDSON, M. (2016). The News Media: What Everyone Needs To Know. Oxford: Oxford University Press.","DOI":"10.1093\/wentk\/9780190206192.001.0001"},{"key":"ref3","unstructured":"ATAIDE, T. & RODRIGUES, L. (2012). Atua\u00e7\u00e3o do comunic\u00f3logo frente a uma Assessoria de Comunica\u00e7\u00e3o. Amazonia: FBN."},{"key":"ref4","unstructured":"CASTILLO, A. (2010). Introducci\u00f3n a las Relaciones P\u00fablicas. M\u00e1laga: Instituto de Investigaci\u00f3n en Relaciones P\u00fablicas. https:\/\/www.uma.es\/media\/files\/libropr_1.pdf"},{"key":"ref5","unstructured":"CHINEM, R. (2003). Assessoria de Imprensa: como fazer (2nd ed.). S\u00e3o Paulo: Summus."},{"key":"ref6","unstructured":"DUARTE, J. (2001). Assessoria de imprensa: o caso brasileiro. Revista Brasileira de Ci\u00eancias da Comunica\u00e7\u00e3o, 24 (1), 79-105. https:\/\/www.cfn.org.br\/wp-content\/uploads\/repositorioa\/Intranet\/ideias\/779.pdf"},{"key":"ref7","doi-asserted-by":"publisher","unstructured":"GON\u00c7ALVES, G. (2014). Rela\u00e7\u00f5es P\u00fablicas Pol\u00edticas: ra\u00edzes, desafios e aplica\u00e7\u00f5es. Comunica\u00e7\u00e3o e Sociedade, 26, 90-98. https:\/\/doi.org\/10.17231\/comsoc.26(2014).2027","DOI":"10.17231\/comsoc.26(2014).2027"},{"key":"ref8","unstructured":"GON\u00c7ALVES, G. (2013). \u00c9tica das Rela\u00e7\u00f5es P\u00fablicas. Coimbra: MinervaCoimbra."},{"key":"ref9","unstructured":"GON\u00c7ALVES, G. (2010). Introdu\u00e7\u00e3o \u00e0 Teoria das Rela\u00e7\u00f5es P\u00fablicas. Porto: Porto Editora."},{"key":"ref10","unstructured":"GRADIM, A. (2000). Manual de Jornalismo. Covilh\u00e3: Livros LabCom, Universidade da Beira Interior."},{"key":"ref11","doi-asserted-by":"publisher","unstructured":"JORGE, M. C. & RIBEIRO, V. (2020). Os s\u00edtios da internet como ferramenta de promo\u00e7\u00e3o medi\u00e1tica das principais salas de concerto da Europa. Prisma.com, 41, 84-99. https:\/\/doi.org\/10.21747\/16463153\/41a6","DOI":"10.21747\/16463153\/41a6"},{"key":"ref12","unstructured":"LOPES, B. (2017). O que \u00e9 a assessoria de imprensa. S\u00e3o Paulo: Brasiliense."},{"key":"ref13","doi-asserted-by":"publisher","unstructured":"MACNAMARA, J. (2014). Journalism\u2013PR relations revisited: The good news, the bad news, and insights into tomorrow\u2019s news. 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Assessoria de Imprensa: Fundamentos te\u00f3ricos e pr\u00e1ticos \u2013 O relacionamento com os jornalistas, a produ\u00e7\u00e3o de conte\u00fados e os eventos como motor de produ\u00e7\u00e3o noticiosa. S\u00e3o Paulo: Novas Edi\u00e7\u00f5es Acad\u00eamicas."},{"key":"ref18","doi-asserted-by":"publisher","unstructured":"RIBEIRO, V. (2015b). O pragmatismo das fontes profissionais de informa\u00e7\u00e3o: perspectiva te\u00f3rica n\u00e3o-conspirativa da rela\u00e7\u00e3o entre assessores de imprensa e jornalistas. Organicom, 12 (22), 46-56. https:\/\/doi.org\/10.11606\/issn.2238-2593.organicom.2015.139266","DOI":"10.11606\/issn.2238-2593.organicom.2015.139266"},{"key":"ref19","doi-asserted-by":"publisher","unstructured":"RIBEIRO, V. (2015c). Os press agentes como pioneiros da assessoria de imprensa: conceitos, pr\u00e1ticas e atores entre 1830 e 1914. 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Trabalho de Conclus\u00e3o de Curso, UFSC - Universidade Federal de Santa Catarina."}],"container-title":["Revista Internacional de Relaciones P\u00fablicas"],"original-title":[],"language":"es","link":[{"URL":"http:\/\/revistarelacionespublicas.uma.es\/index.php\/revrrpp\/article\/view\/759","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,7,13]],"date-time":"2022-07-13T10:53:21Z","timestamp":1657709601000},"score":1,"resource":{"primary":{"URL":"http:\/\/revistarelacionespublicas.uma.es\/index.php\/revrrpp\/article\/view\/759"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2022,6,30]]},"references-count":26,"issue-title":["Relaciones P\u00fablicas diversas \/ Diverse Public Relations"],"journal-issue":{"issue":"23","published-online":{"date-parts":[[2022,6,30]]}},"URL":"https:\/\/doi.org\/10.5783\/rirp-23-2022-03-29-50","archive":["LOCKSS","LOCKSS","LOCKSS"],"relation":{},"ISSN":["2174-3681"],"issn-type":[{"type":"electronic","value":"2174-3681"}],"subject":[],"published":{"date-parts":[[2022,6,30]]}}}