{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,5,14]],"date-time":"2025-05-14T13:54:53Z","timestamp":1747230893511,"version":"3.40.5"},"reference-count":0,"publisher":"Euro Asia Tourism Studies Association","issue":"December 2020","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["EATSJ"],"abstract":"<jats:p>Understanding the perceptions of tourists is a key element for predicting their behavior and providing them the tourist experiences that are part of their expectations. This study aims to assess destination preferences of Indian tourists, using a new methodological approach to investigate the brand equity of tourism destinations competing in the globalized world. Using the top-of-mind approach, respondents (N = 697 Indian citizens) were asked through an online questionnaire to inform their \u201cdream destinations\u201d (destination they did not visit yet but they desire to visit in the near future) and their \u201cfavorite destinations\u201d (destination they have visited and liked the most). Results confirmed both study hypotheses: (1) \u201cdream destinations\u201d are mostly located far away from India; (2) \u201cfavorite destinations\u201d are mostly domestic or located in the neighboring countries. Furthermore, the study shows that local (municipal) scale is more frequently used to categorize destinations related to the following motivations: ecotourism, cultural, rural, mountain, creative tourism, city tourism, and shopping tourism; but sun and sea is more frequently framed by regional scale; however, the country scale is more frequently used to designate dream destinations as well as wellness tourism destinations. Finally, the study delivers useful managerial insights, particularly for DMO aiming to attract repeat Indian tourists.<\/jats:p>","DOI":"10.58345\/gvyf2577","type":"journal-article","created":{"date-parts":[[2022,11,25]],"date-time":"2022-11-25T06:59:29Z","timestamp":1669359569000},"source":"Crossref","is-referenced-by-count":0,"title":["Mapping Dream and Favourite Destinations\u2019 Perceptions: The Indian Tourists\u2019 Brands Spatial Scales"],"prefix":"10.58345","volume":"1","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-5466-7420","authenticated-orcid":false,"given":"Francisco","family":"Dias","sequence":"first","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6618-8283","authenticated-orcid":false,"given":"Madhuri","family":"Sawant","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9536-5701","authenticated-orcid":false,"given":"Luc\u00edlia","family":"Cardoso","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0003-1722-4855","authenticated-orcid":false,"given":"Arvind Kumar","family":"Saraswati","sequence":"additional","affiliation":[]}],"member":"37091","published-online":{"date-parts":[[2020,12,16]]},"container-title":["Euro-Asia Tourism Studies Journal"],"original-title":[],"deposited":{"date-parts":[[2022,11,25]],"date-time":"2022-11-25T06:59:30Z","timestamp":1669359570000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.eatsa-researches.org\/journal\/mapping-dream-and-favourite-destinations-perceptions-the-indian-tourists-brands-spatial-scales\/"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2020,12,16]]},"references-count":0,"journal-issue":{"issue":"December 2020","published-online":{"date-parts":[[2020,12,16]]}},"URL":"https:\/\/doi.org\/10.58345\/gvyf2577","relation":{},"ISSN":["2742-7579"],"issn-type":[{"type":"electronic","value":"2742-7579"}],"subject":[],"published":{"date-parts":[[2020,12,16]]}}}