{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,13]],"date-time":"2026-01-13T21:15:59Z","timestamp":1768338959408,"version":"3.49.0"},"reference-count":0,"publisher":"Biomedical Informatics","issue":"12","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Bioinformation"],"published-print":{"date-parts":[[2025,12,15]]},"abstract":"<jats:p>Despite the growing popularity of herbal toothpastes, there is limited awareness among consumers regarding their actual composition, potential risks or the importance of fluoride in caries prevention. This cross-sectional survey among 300 respondents of rural centres of a medical college found that 68% used herbal toothpaste with major influence through television adverts. Although 72% were convinced that herbal toothpastes are free from chemicals, only 18% knew of hazards like enamel wear and awareness of fluoride was comparatively low. Most participants complained of dental problems without attributing them to toothpaste use, although 83% indicated a willingness to revisit their decision after receiving information and 72% would like to be advised by dental practitioners. Consumers are open to professional advice, highlighting an urgent need for public health education and stricter labeling.<\/jats:p>","DOI":"10.6026\/973206300214543","type":"journal-article","created":{"date-parts":[[2026,1,13]],"date-time":"2026-01-13T14:42:36Z","timestamp":1768315356000},"page":"4543-4547","source":"Crossref","is-referenced-by-count":0,"title":["Herbal toothpaste craze: A marketing triumph or a public health concern"],"prefix":"10.6026","volume":"21","author":[{"name":"Department of Community Medicine, Christian Medical College, Ludhiana, Punjab, India","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Mohit","family":"Kumar","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Neha","family":"Chitkara","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"name":"Department of Oral Medicine & Radiology, Christian Dental College, Ludhiana, Punjab, India","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Vivek Vardhan","family":"Gupta","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"name":"Department of Public Health Dentistry, Christian Dental College, Ludhiana, Punjab, India","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Soni","family":"Tuteja","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"name":"Department of Periodontics & Oral Implantology, Desh Bhagat Dental College & Hospital, Mandi Gobindgarh, Punjab, India","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Karan","family":"Shahi","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Gaurav","family":"Garg","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Bhagyesh","family":"Ohri","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"name":"Intern, Christian Dental College, Ludhiana, Punjab, India","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"4070","published-online":{"date-parts":[[2025,12,15]]},"container-title":["Bioinformation"],"original-title":[],"deposited":{"date-parts":[[2026,1,13]],"date-time":"2026-01-13T14:42:37Z","timestamp":1768315357000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.bioinformation.net\/021\/973206300214543.htm"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2025,12,15]]},"references-count":0,"journal-issue":{"issue":"12","published-online":{"date-parts":[[2025,12,15]]},"published-print":{"date-parts":[[2025,12,15]]}},"URL":"https:\/\/doi.org\/10.6026\/973206300214543","relation":{},"ISSN":["0973-8894","0973-2063"],"issn-type":[{"value":"0973-8894","type":"print"},{"value":"0973-2063","type":"electronic"}],"subject":[],"published":{"date-parts":[[2025,12,15]]}}}