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Methods: This systematic review synthesizes findings from 142 peer-reviewed studies published between 2020 and 2025, examining how mobile attribution and marketing technology companies have adopted AI within their customer success operations. We propose a novel strategic framework -- the AI-Driven Customer Success Maturity Model (AICSMM) -- that maps five progressive stages of AI integration: Reactive Support, Data-Informed Engagement, Predictive Intelligence, Autonomous Optimization, and Cognitive Partnership. Results: The NRR gains were the most consistent finding across our pooled analysis, ranging from 34% to 47% improvement, alongside a 2.8x acceleration in mid-market to enterprise client migration. Time-to-value improvements were harder to pin down -- the 61% reduction figure comes from a smaller subset of 12 studies, mostly from enterprise-tier deployments, so it should be treated with some caution. Attribution platforms have an edge here that other SaaS verticals lack: they already sit on the behavioral data that health-scoring models need. In our review, models trained on attribution-specific telemetry hit 89%+ accuracy, outperforming generic engagement-based scores by a wide margin. Conclusion: We also examine critical success factors including cross-functional data architecture, human-AI collaboration frameworks, and ethical considerations in algorithmic customer management.<\/jats:p>","DOI":"10.66308\/air.e2026007","type":"journal-article","created":{"date-parts":[[2026,3,9]],"date-time":"2026-03-09T04:41:11Z","timestamp":1773031271000},"page":"e2026007","source":"Crossref","is-referenced-by-count":0,"title":["Leveraging Artificial Intelligence for Scalable Customer Success in Mobile Marketing Technology: A Systematic Review and Strategic Framework"],"prefix":"10.66308","volume":"1","author":[{"given":"Eugene","family":"Mishchenko","sequence":"first","affiliation":[{"name":"E-Commerce & Digital Marketing Association (ECDMA), Yerevan, Armenia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Irina","family":"Smirnova","sequence":"additional","affiliation":[{"name":"AppsFlyer, Tel Aviv, Israel"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"55915","published-online":{"date-parts":[[2026,2,11]]},"reference":[{"key":"ref001","doi-asserted-by":"crossref","unstructured":"Sikri, A., Jameel, R., Idrees, S. 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