{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,28]],"date-time":"2026-04-28T06:11:27Z","timestamp":1777356687348,"version":"3.51.4"},"reference-count":32,"publisher":"SAGE Publications","issue":"2","license":[{"start":{"date-parts":[[2012,6,1]],"date-time":"2012-06-01T00:00:00Z","timestamp":1338508800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["Prog Transpl"],"published-print":{"date-parts":[[2012,6]]},"abstract":"<jats:sec><jats:title>Objective<\/jats:title><jats:p> A 2-year study funded by the United States Department of Health and Human Services, Health Resources and Services Administration was conducted to identify a conceptual model of how college students, particularly those in student organizations, can be the social media catalyst for viral communications designed to motivate others to learn about the need of organ donation and become organ donors. This study reports the qualitative findings. <\/jats:p><\/jats:sec><jats:sec><jats:title>Design and Data Collection<\/jats:title><jats:p> Methods used included an advisory committee, key informant interviews, and focus groups. A total of 317 individuals participated, including 246 students, 19 student organization advisors, 27 organ transplant experts, 20 university health care professionals, and 5 social media experts. <\/jats:p><\/jats:sec><jats:sec><jats:title>Analytical Methods<\/jats:title><jats:p> SPSS Text Smart content analysis software was used to code respondents' verbal comments into various categories. The analysis results in groupings of words that represent the main discussion topics. <\/jats:p><\/jats:sec><jats:sec><jats:title>Results<\/jats:title><jats:p> College students understand the need for organ donation and they want to make a difference. The donation community needs to overcome several barriers to motivate college students to become organ donors and donor advocates, including (1) lack of a personal connection with donation, (2) lack of (factual) knowledge about organ donation and how to sign up, (3) common myths and misconceptions, and (4) students have a short-term perspective on life. <\/jats:p><\/jats:sec><jats:sec><jats:title>Conclusion and Implications<\/jats:title><jats:p> Our findings suggest that the donation community can motivate college students to register as organ donors and become advocates through outreach efforts that use social media, student organizations, and other college-based media. <\/jats:p><\/jats:sec>","DOI":"10.7182\/pit2012619","type":"journal-article","created":{"date-parts":[[2012,6,30]],"date-time":"2012-06-30T04:49:47Z","timestamp":1341031787000},"page":"183-191","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":16,"title":["A Large-Scale Qualitative Study of the Potential Use of Social Media by University Students to Increase Awareness and Support for Organ Donation"],"prefix":"10.7182","volume":"22","author":[{"given":"Anthony M.","family":"D'Alessandro","sequence":"first","affiliation":[{"name":"UW Organ Procurement Organization, Madison, Wisconsin (AMD), University of Wisconsin-Whitewater (JWP, AJD)"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"James W.","family":"Peltier","sequence":"additional","affiliation":[{"name":"UW Organ Procurement Organization, Madison, Wisconsin (AMD), University of Wisconsin-Whitewater (JWP, AJD)"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"A. J.","family":"Dahl","sequence":"additional","affiliation":[{"name":"UW Organ Procurement Organization, Madison, Wisconsin (AMD), University of Wisconsin-Whitewater (JWP, AJD)"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2012,6,1]]},"reference":[{"key":"bibr1-pit2012619","doi-asserted-by":"publisher","DOI":"10.1111\/j.1600-6143.2011.03783.x"},{"key":"bibr2-pit2012619","volume-title":"National Survey of Organ and Tissue Donation Attitudes and Behaviors.","author":"The Gallup Organization","year":"2005"},{"key":"bibr3-pit2012619","doi-asserted-by":"publisher","DOI":"10.1097\/CCM.0b013e3181691b2b"},{"key":"bibr4-pit2012619","unstructured":"Donate Life America. National Donor Designation Report Card. http:\/\/donatelife.net\/wp-content\/uploads\/2011\/04\/DLA-Report-BKLT-30733-2.pdf. Accessed December 21, 2011."},{"key":"bibr5-pit2012619","doi-asserted-by":"publisher","DOI":"10.1146\/annurev.publhealth.26.021304.144610"},{"key":"bibr6-pit2012619","doi-asserted-by":"publisher","DOI":"10.1111\/j.1600-6143.2008.02155.x"},{"issue":"1","key":"bibr7-pit2012619","doi-asserted-by":"crossref","first-page":"193","DOI":"10.1111\/j.1600-6143.2007.02019.x","volume":"8","author":"D'Alessandro A","year":"2008","journal-title":"Am J Transplant."},{"key":"bibr8-pit2012619","doi-asserted-by":"publisher","DOI":"10.2753\/JOA0091-3367360303"},{"key":"bibr9-pit2012619","doi-asserted-by":"publisher","DOI":"10.5993\/AJHB.32.5.4"},{"key":"bibr10-pit2012619","unstructured":"College Students Online: A Parallel Life on Social Networks, eMarketer, August 2007. http:\/\/www.marketresearch.com\/eMarketer-v1282\/College-Students-Online-Parallel-Life-1537974. Accessed December 21, 2011."},{"key":"bibr11-pit2012619","unstructured":"University of Buffalo Press Release. Using Social Media to Inspire College Students to Join Organ Donor Registry Is Aim of New Grant. (2008). http:\/\/www.buffalo.edu\/news\/9703. Accessed December 21, 2011."},{"key":"bibr12-pit2012619","doi-asserted-by":"publisher","DOI":"10.1080\/10810730600934542"},{"key":"bibr13-pit2012619","doi-asserted-by":"publisher","DOI":"10.1177\/152692480901900101"},{"key":"bibr14-pit2012619","doi-asserted-by":"publisher","DOI":"10.1177\/152692481002000106"},{"key":"bibr15-pit2012619","doi-asserted-by":"publisher","DOI":"10.1111\/j.0021-9029.2007.00159.x"},{"key":"bibr16-pit2012619","first-page":"200","volume-title":"Understanding Organ Donation.","author":"Feeley TH","year":"2010"},{"key":"bibr17-pit2012619","doi-asserted-by":"publisher","DOI":"10.1080\/10510970600946343"},{"key":"bibr18-pit2012619","doi-asserted-by":"publisher","DOI":"10.1080\/10810730590934262"},{"key":"bibr19-pit2012619","doi-asserted-by":"publisher","DOI":"10.1177\/152692480901900212"},{"key":"bibr20-pit2012619","doi-asserted-by":"publisher","DOI":"10.1177\/152692480801800207"},{"key":"bibr21-pit2012619","doi-asserted-by":"publisher","DOI":"10.1177\/152692480701700310"},{"key":"bibr22-pit2012619","unstructured":"National Center for Education Statistics. Projections of Education Statistics to 2019. http:\/\/nces.ed.gov\/programs\/projections\/projections2019\/app_a5.asp. Accessed December 21, 2011."},{"key":"bibr23-pit2012619","doi-asserted-by":"publisher","DOI":"10.1007\/s10865-007-9121-8"},{"key":"bibr24-pit2012619","doi-asserted-by":"publisher","DOI":"10.1080\/10510970903400337"},{"key":"bibr25-pit2012619","doi-asserted-by":"publisher","DOI":"10.1080\/00221546.1996.11780257"},{"key":"bibr26-pit2012619","unstructured":"Educause Center for Applied Research. Social Networking Sites Chapter: ECAR Research Study 8. Students and Information Technology. 2008;81\u201398. http:\/\/educause.edu. Accessed March 26, 2012."},{"key":"bibr27-pit2012619","unstructured":"Moore K. 71% of Online Adults Now Use Video-Sharing Sites. 2011. http:\/\/www.pewinternet.org\/topics\/video.aspx. Accessed December 21, 2011."},{"key":"bibr28-pit2012619","doi-asserted-by":"publisher","DOI":"10.1097\/HMR.0b013e3181abd528"},{"key":"bibr29-pit2012619","doi-asserted-by":"publisher","DOI":"10.1377\/hlthaff.28.2.361"},{"key":"bibr30-pit2012619","doi-asserted-by":"publisher","DOI":"10.1016\/S0027-9684(15)31112-3"},{"key":"bibr31-pit2012619","doi-asserted-by":"publisher","DOI":"10.1177\/1524839908325335"},{"key":"bibr32-pit2012619","doi-asserted-by":"publisher","DOI":"10.1016\/j.appdev.2008.07.003"}],"container-title":["Progress in Transplantation"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.7182\/pit2012619","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.7182\/pit2012619","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,3,1]],"date-time":"2025-03-01T08:23:39Z","timestamp":1740817419000},"score":1,"resource":{"primary":{"URL":"https:\/\/journals.sagepub.com\/doi\/10.7182\/pit2012619"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2012,6]]},"references-count":32,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2012,6]]}},"alternative-id":["10.7182\/pit2012619"],"URL":"https:\/\/doi.org\/10.7182\/pit2012619","relation":{},"ISSN":["1526-9248","2164-6708"],"issn-type":[{"value":"1526-9248","type":"print"},{"value":"2164-6708","type":"electronic"}],"subject":[],"published":{"date-parts":[[2012,6]]}}}