{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,29]],"date-time":"2025-10-29T13:23:50Z","timestamp":1761744230176,"version":"3.38.0"},"reference-count":17,"publisher":"SAGE Publications","issue":"4","license":[{"start":{"date-parts":[[2015,12,1]],"date-time":"2015-12-01T00:00:00Z","timestamp":1448928000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["Prog Transpl"],"published-print":{"date-parts":[[2015,12]]},"abstract":"<jats:sec><jats:title>Context\u2014<\/jats:title><jats:p> Since nearly all registered organ donors in the United States signed up via a driver's license transaction, motor vehicle (MV) offices represent an important venue for organ donation education. <\/jats:p><\/jats:sec><jats:sec><jats:title>Objective\u2014<\/jats:title><jats:p> To evaluate the impact of organ donation video messaging in MV offices. <\/jats:p><\/jats:sec><jats:sec><jats:title>Design\u2014<\/jats:title><jats:p> A 2-group (usual care vs usual care + video messaging) randomized trial with baseline, intervention, and follow-up assessment phases. <\/jats:p><\/jats:sec><jats:sec><jats:title>Setting\u2014<\/jats:title><jats:p> Twenty-eight MV offices in Massachusetts. <\/jats:p><\/jats:sec><jats:sec><jats:title>Intervention\u2014<\/jats:title><jats:p> Usual care comprised education of MV clerks, display of organ donation print materials (ie, posters, brochures, signing mats), and a volunteer ambassador program. The intervention included video messaging with silent (subtitled) segments highlighting individuals affected by donation, playing on a recursive loop on monitors in MV waiting rooms. <\/jats:p><\/jats:sec><jats:sec><jats:title>Main Outcome Measures\u2014<\/jats:title><jats:p> Aggregate monthly donor designation rates at MV offices (primary) and percentage of MV customers who registered as donors after viewing the video (secondary). <\/jats:p><\/jats:sec><jats:sec><jats:title>Results\u2014<\/jats:title><jats:p> Controlling for baseline donor designation rate, analysis of covariance showed a significant group effect for intervention phase ( F= 7.3, P= .01). The usual-care group had a significantly higher aggregate monthly donor designation rate than the intervention group had. In the logistic regression model of customer surveys (n = 912), prior donor designation (\u03b2 = \u22121.29, odds ratio [OR] = 0.27 [95% CI = 0.20\u20130.37], P &lt; .001), white race (\u03b2 = 0.57 OR = 1.77 [95% CI = 1.23\u20132.54], P = .002), and viewing the intervention video (\u03b2 = 0.73, OR = 1.54 [95% CI = 1.24\u20132.60], P= .01) were statistically significant predictors of donor registration on the day of the survey. <\/jats:p><\/jats:sec><jats:sec><jats:title>Conclusion\u2014<\/jats:title><jats:p> The relatively low uptake of the video intervention by customers most likely contributed to the negative trial finding. <\/jats:p><\/jats:sec>","DOI":"10.7182\/pit2015166","type":"journal-article","created":{"date-parts":[[2015,12,9]],"date-time":"2015-12-09T13:26:20Z","timestamp":1449667580000},"page":"332-338","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":22,"title":["Organ Donation Video Messaging in Motor Vehicle Offices: Results of a Randomized Trial"],"prefix":"10.7182","volume":"25","author":[{"given":"James R.","family":"Rodrigue","sequence":"first","affiliation":[{"name":"Beth Israel Deaconess Medical Center (JRR, AF), Harvard Medical School (JRR), Boston, Massachusetts, New England Organ Bank, Waltham, Massachusetts (SF, MB)"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Aaron","family":"Fleishman","sequence":"additional","affiliation":[{"name":"Beth Israel Deaconess Medical Center (JRR, AF), Harvard Medical School (JRR), Boston, Massachusetts, New England Organ Bank, Waltham, Massachusetts (SF, MB)"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Sean","family":"Fitzpatrick","sequence":"additional","affiliation":[{"name":"Beth Israel Deaconess Medical Center (JRR, AF), Harvard Medical School (JRR), Boston, Massachusetts, New England Organ Bank, Waltham, Massachusetts (SF, MB)"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Matthew","family":"Boger","sequence":"additional","affiliation":[{"name":"Beth Israel Deaconess Medical Center (JRR, AF), Harvard Medical School (JRR), Boston, Massachusetts, New England Organ Bank, Waltham, Massachusetts (SF, MB)"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2015,12,1]]},"reference":[{"volume-title":"2012 National Survey of Organ Donation Attitudes and Behaviors","year":"2013","author":"US Department of Health and Human Services, Health Resources and Services Administration, Healthcare Systems Bureau","key":"bibr1-pit2015166"},{"key":"bibr2-pit2015166","unstructured":"Donate Life America. National donor designation report card. 2014. http:\/\/donatelife.net\/wp-content\/uploads\/2014\/06\/Report-Card-2014-44222-Final_Edit_819.pdf. 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